Zoff x takashi kumagai by the sea

Takashi Kumagai proposes a new way to deal with eyewear.

Zoff, a maker of eyeglasses loved by men and women of all ages, will release its first collaborative collection with Takashi Kumagai. Mr. Kumagai, who has worked as a stylist and photographer as well as producing numerous productions, proposes a new way to interact with eyewear. To commemorate the launch of this collection, we conducted a photo shoot in Shonan with the cooperation of Mr. Kumagai's close friends, stylist Takahiro Miyajima and freelance director Satoru Taneichi.

Photo_Yoko Kusano
Text_Jumpei Ichikawa
Edit_Jun Nakada

Takashi Kumagai

He has been active as a stylist since the 1990s. Later, he also began his career as a photographer, and has shot for many advertisements and magazines. . In parallel, he has been involved in various apparel makers and projects, and has been influential in various fields. He is currently working on his own brand "WIND AND SEA" and will start a collaborative line with "ZOFF" in the spring of 2019.
www.instagram.com/takashikumagai_official
The full product lineup of "Zoff×takashi kumagai" isthis way (direction close to the speaker or towards the speaker)Check from!

Takahiro Miyajima

Like Mr. Kumagai, he has worked extensively as a stylist since the 1990s. In addition to magazines and advertisements, he has styled many musicians. On the other hand, he has also been active in various fields with his own brand "ROTTWELER" since 2005.
www.instagram.com/rottweiler708

Dawn of the Seeds

He worked at BEAMS for many years, and served as the brand director of "B-Jirushi YOSHIDA". He later became independent and now works as a freelance director, model, and stylist. Taneichi's relaxed, adult and rough style is called "Tane-Kaji" and has many fans.
www.instagram.com/taneichiakira

Early Morning by the Sea.

Early morning in Shonan , Shichirigahama. The weather forecast was changed from a few days ago, and the sky was cloudy. Or rather, it was pouring. It was no use, so we waited in the car for a while. Incidentally, the model that Mr. Miyajima and Mr. Taneichi are wearing first thing in the morning is the "Zoff NIGHT & DAY" series, a 2-way model of glasses and sunglasses with a magnet that allows easy attachment and removal of colored lens attachments. . "This is very convenient because I can easily change from sunglasses to glasses," said Mr. Miyajima.

The rain had finally eased off, and we decided to have a morning meal at a restaurant along the beach. . We also checked the wave conditions at the surf spot spread out in front of us. According to Mr. Taneichi, "These sunglasses are good for checking the waves because you can remove the attachment (colored lenses) right away.

The 2-way specification series can be picked up on the same day with no additional charge for lens with power lenses. This is a great point for those who want sunglasses with power lenses immediately. (* Depending on the power and type of lenses, there may be an additional charge or it may take a few days to complete the work.)

Breakfast at the Restaurant.

. When we entered the room, all three of us changed to sunglasses with brightly colored lenses. The "Zoff x takashi kumagai" collection offers a wide range of variations and is priced at a wallet-friendly price, so you can buy the model you like just like you would a T-shirt or a pair of sneakers.

In a relaxed atmosphere, we had breakfast and chatted. Before we knew it, we were all giving each other updates on what we were up to, and before we knew it, the time had flown by. Sunglasses with thin colored lenses, which have recently become a common sight around town, are very convenient as they do not make you feel uncomfortable even if you are wearing them indoors, such as in a restaurant. Of course, you can also get your sunglasses with colored lenses and have them lensed at a ZOFF store and use them as sunglasses with prescription lenses.

. I like the beautiful light blue frames. "I like this series of beautiful light blue frames so much that I'm wondering if I should have them in different colors. The price is reasonable for this quality, and I want people to feel free to try bolder colors and shapes than usual," says Mr. Kumagai. This collection makes sunglasses much more accessible than ever before. If you happen to be in the neighborhood of a ZOFF store, be sure to pick up a pair. All items will be on sale from April 26 (Fri.).

Check out the full lineup of "Zoff×takashi kumagai" products here!

www.zoff.co.jp/shop/contents/takashi-kumagai

This summer, the Zoff 2019 sunglasses collection of over 500 different sunglasses will also be available!

www.zoff.co.jp/shop/contents/sunglasses_2019

From left: Mr. Kumagai wears: Teardrop (ZY192G02_56E2) ¥7,500+TAX, Mr. Taneichi wears: Zoff NIGHT & DAY (ZY192G01_56E1) ¥9,500+TAX, Mr. Miyajima wears: Boston (ZY192G04_43E1) ¥7,500 +TAX

From the back: Mr. Miyajima wears: Zoff NIGHT & DAY (ZA191G01_72E1) ¥9,500+TAX, Mr. Kumagai wears: Wellington (ZH191G01_70A1) ¥7,500+TAX ※Some stores limited model, Taneichi wears: Wellington (ZH191G01_14E1) Worn by Mr. Taneichi: Wellington (ZH191G01_14E1) ¥7,500+TAX

Zoff Customer Support

Phone: 0120-013-883
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www.zoff.co.jp