From America to the world . The uniqueness of Gramichi attracts people.

THE STORY BEHIND GRAMICCI

Gramiche is a product of Yosemite's natural beauty.

Gramichi was born in a small garage in the 1980s. Mike Graham, the founder of Gramici, was a Yosemite enthusiast who sewed clothes for an outdoor brand while he was into rock climbing. How did he become a creator in the mountains, a place that had nothing to do with the world of fashion?

Known as the "Stone Master," the sewing process was a creative impulse for him. It is said that he came up with his original design when he suddenly had a question about the conventional sewing pattern. He wondered if there was a way to make the leg openings more flexible. This was a viewpoint that only a climber could come up with. It took two years to develop the "gusset crotch. The gusset crotch was sewn in a rhombus shape at the inseam to allow a 180-degree leg opening for better use of the body while crawling on the vertical rock face and aiming for the peak. This specification has revolutionized climbing pants and caused a sensation.

Also indispensable is the "webbing belt," which allows the waist to be adjusted with one hand, even during exercise. The idea was inspired by backpacks, which are essential for mountain climbers. The secret of this "easy fit" belt is that it does not constrict the waist, allowing the wearer to freely control the waist as the body moves.

These pants are functional and comfortable, and are available in a wide variety of colors. Not only did the outdoor scene jump on board, but also the fashion industry, which was quick to take notice. The brand is now making a global leap forward as a brand with a uniqueness that truly fits people's lifestyles. Gramichi, which continues to evolve alongside people, has now entered a new era.

MAN: NN pants by Gramichi ¥10,800 (Ins), Bogen knit ¥35,000 (Bogen), Avontaj thermal ¥16,800 (Bricklayer), Hollywood Ranch Market bandana ¥1, 400 (Hollywood Ranch Market), vintage bag ¥12,800 (Berberzine), Danner shoes ¥25,000 (Danner), vintage bag ¥12,800 (Berberzine). Danner shoes ¥25,000 (Danner), Vintage bag ¥12,800 (Berberzine)
WOMAN: [GRAMICHI] G shorts ¥6,800 (INS), [Bruna Boyne] lager shirt ¥26,000 (Bruna Boyne Tokyo), [Champion] coach jacket wrapped around waist ¥10,000 (Champion Brand House Shibuya Tokyo), [Timberland] shoes ¥18,000 (Timberland VF Japan), [Ray-Ban] glasses ¥32,000 (Ray-Ban), [Champion] sunglasses ¥32,000 (Ray-Ban Japan), [Champion] sunglasses ¥32,000 (Ray-Ban Japan). Timberland shoes ¥18,000 (Timberland VF Japan), Ray-Ban glasses ¥32,000 (Luxottica Japan), others: stylist's personal effects

Tunnel View" is a spot where the mountains appear to fold in front of "El Capitan," the tallest vertical rock in Yosemite. The classic style of the two men wearing "Gramicis" was reflected in this spectacular view. The men wear the new standard "NN Pants," which feature a slim silhouette. The women are wearing the brand's iconic "G shorts.

Gramici G shorts ¥6,800, T-shirt ¥4,500 (Ins), Old Park blouson ¥48,000 (HEMT PR), Gray shirt ¥39,500 (Jetton Showroom), Rolling Dub Trio shoes ¥78,000 (The Boot Shop), Bogen socks ¥3,500 (Bogen), Stetson hat ¥24,000 (Stetson Japan). ¥78,000 (The Boot Shop), Bogen socks ¥3,500 (Bogen), Stetson hat ¥24,000 (Stetson Japan)

The "G shorts" look great with the casual outdoor style of the shirt, military blouson, and mountain boots on the feet. The coordination fits in well with the scenery of Yosemite Falls from the top of the big trees.

MAN : 〈G "G "Pants ¥8,800（INS）, 〈Old Park〉Shirt ¥22,000（HEMT PR）, 〈Abontage〉Thermal ¥16,800（BRICKLAYER）, 〈Rolling Dub Trio〉Shoes ¥78,000（The Boot Shop) San Francisco hat ¥4,500 (Hollywood Ranch Market), Ray-Ban glasses ¥19,000 (Luxottica Japan), Highland 2000 gloves ¥4,500 (Stephen Alan Tokyo)
WOMAN : 〈GRAMICHI〉Shorts ¥6,800, Down vest ¥13,800, Bag ¥4,800 (INS), Sunny Sports Pullover ¥9,200 (Cellstore), Danner shoes ¥25,000 (Danner), Ray Ban glasses ¥21,000 (Ray Ban), Socks TP9T21,000 (Luxottica Japan), socks, stylist's personal effects

The "G Pants" and "G Shorts," which are synonymous with "GRAMICHI," offer ease of movement in active situations. The gusset crotch allows for smooth leg movement, and the webbing belt allows for one-handed size adjustment. The woman is wearing a packable vest made of PrimaLoft, which is rich in heat retention properties. It can be used as an outer layer in the fall and as an inner layer for jackets and coats in the winter. The shoulder bag is convenient for carrying luggage.

MAN: [Gramichi] NN pants ¥10,800, padded vest ¥13,800, shoulder bag ¥4,800 (Ins), [John Mason Smith] sweatshirt ¥22,000 (HEMT PR), [Danner] shoes ¥25,000 (Danner) Vintage] bandana ¥500 (BERBERGIN), shirt stylist's personal effects
WOMAN: [Gramichi] W's tapered pants ¥9,800 (Ins), [Comfy] blouson ¥38,000 (Lost Hills), [Kelly's Cotton] cut and sewn ¥4,800, [Hollywood Ranch Market] bandana ¥4,800 (Hollywood Ranch Market), socks, stylist's own. ¥4,800 (Hollywood Ranch Market), Danner shoes ¥25,000 (Danner), socks: stylist's personal effects

It is said that "seeing Half Dome illuminated by the setting sun changes one's perception of the world." The men wore "NN pants" at "Glacier Point," where such scenery can be seen. The bright colors of the "padded vest" made of PrimaLoft accentuate the coordination. Women wore "tapered pants," a standard for ladies. The silhouette is characterized by a gradual narrowing from the knees to the hem.