Left: Eiyuki Kunii / mita sneakers Creative Director
Born in 1976. As creative director of "mita sneakers", a sneaker store in Ueno, Tokyo, he has been involved in many special orders and collaborations.
Middle: Masahiro Minami / Writer, Editor-in-Chief, Runners Pulse
Born in 1966. After working for a sports shoe brand for 10 years, he became a freelance writer. He is also the editor-in-chief of Runners Pulse, a running magazine.
Right: Fumifumi Kojima / Director, atmos
Born in 1981, he joined Text Trading in 2000. Currently, as director of "atmos," he is in charge of overseeing the store's operations and buying.
The impact of "Pump x Boost."
Reebok has released the "Instapump Fury Boost," which incorporates Adidas' BOOST foam midsole technology into the iconic "Instapump Fury" from the "Reebok Classic" line. What is your honest impression of this shoe?
Reebok Classic "Instapump Fury Boost "OG Meets OG"" Scheduled to release on October 25, 2019. ￥24,000+TAX each
The midsole uses Adidas' BOOST foam midsole technology.
Kojima:The shoes were recently unveiled for the first time at atmos con Vol. 7, a sneaker event hosted by atmos on October 5. Just before the event, a teaser video showing the two logos of Reebok and Adidas side by side was released, which caused quite a stir among sneaker fans. The response at the event, where the actual pair was displayed, was so great that a limited edition of 50 pairs were sold out on the same day.
Reebok and BOOST logos on the insole.
The band with the Reebok and Adidas logos is removable.
The heels and shoe boxes are also decorated with both logos.
Kunii:The fusion of technology between sports brands may be something that everyone can think of. However, in reality, it is quite a hurdle to overcome. Although Reebok and adidas are part of the same group, they are completely different brands with different manufacturing philosophies. I myself, who have been involved in many collaborations, could not help but be surprised to see it come to fruition like this.
Minamii:Anyway, it was a surprise, wasn't it? Moreover, the combination of "Instapump Fury" and BOOST foam comes together without any sense of discomfort. The look is much cleaner with the all-white midsole.
Kunii:Personally, I would like to hear what the designers of the "Instapump Fury" and the developers of the BOOST foam think of this "Instapump Fury Boost" and what they think of it.
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