Coexistence of freshness and elegance. Lacoste has reached a new level.

LACOSTE is the first British brand to appoint Louise Trotter as Creative Director. LACOSTE" is about to be reborn as a brand where freshness and elegance coexist, more conscious of the current era, while utilizing the great heritage left by René Lacoste in the fusion of sports and fashion. Here, we present five styles of new products that bring this new style to life. The new Lacoste is expressed through unconventional fashion with a streetwise feel.

Photo_Jun Okada (BE NATURAL)
Styling_Nobuyuki Ida
Hair & Make-up_Miho Emori (KiKi inc.)
Model_Hisaki Hayashi (TOMORROW TOKYO)
Edit_Ryo Muramatsu
All prices exclude tax.

NEW TRADITIONAL

Lacoste Live reversible coat ¥44,000, Lacoste polo shirt ¥19,000, T-shirt ¥5,500, sneakers ¥13,500 (all at Lacoste Customer Center), Takashi trousers ¥25,000 (International Gallery Beams), Gieda western belt ¥10,000 (Kiida). Peter and May sunglasses ¥45,000 (Blink Gaienmae), Gieda western belt ¥10,000 (Kikunobu Tokyo)

The casual, casual look of a Lacoste polo shirt, stainless steel collared coat, and slacks can be made to look much more modern with the right use of color and accessories. The star of the show is the polo shirt with its eye-catching raised border. It looks no different from the standard polo shirt, but it is made in France from recycled cotton, a new item that shows the brand's commitment to environmental friendliness. The basic coat that goes with it is reversible, giving a completely different impression from the front to the back. The edgy mustard-colored slacks and western-style belt spice up the look and give it a unique atmosphere.