DAMAGEDONE. Regular old clothes with a twist that tickles the heart .
Do you like vintage clothing?
I like it . . It changes quite a bit from season to season and mood to mood, but I've been wearing it frequently these days.
What kind of clothes have you been wearing lately?
. that's exactly what I'm doing today, wearing only sweatshirts. I have always loved reverse-weave pants, but these days I wear them mostly like this. They are what I call "dull clothes. The best thing about them is that they are comfortable. It's as if I can go out in my loungewear. On the other hand, I wear shirts much less often.
Damaged Dawn has an interesting mix of regular and vintage clothing from Carhartt and other brands. They pick up every item with an emphasis on condition.
There are so many things I would like to have. I really like this kind of store with an American atmosphere , I really like it.
What is it about vintage clothing that appeals to you?
The one I often say, but I guess it's because there are so many one-of-a-kind items. Also, I enjoy going to thrift stores. With brand-name clothes, you can tell what's available to some extent by looking at the instagram, but with vintage clothing stores, you often don't know until you go there. . I think it is good to go to vintage clothing stores and look for items you like.
There is a sense of a treasure hunt, isn't there?
Yes . Also, it is nice that the same vintage clothing stores can be completely different in different areas. I went to Kichijoji and Koenji the other day and visited various places, mainly vintage clothing stores.
It's true that vintage clothing stores are scattered all over the city, so it's a natural way to tour the city.
That's right. Whenever I go to a region for a pop-up store, I always make sure to visit vintage clothing stores, which are interesting because of their unique character. Also, vintage clothing stores tend to be ahead of the trends, which is also helpful.
Do you change your clothes completely depending on the season?
It changes quite a bit. Last year, I used to wear flared pants and boots in a 70's style, but this year, I tend to wear much rougher clothes. The ability to freely change direction is one of the advantages of our company, and this is reflected in our casual wear as well.
What's your mood these days?
Other than sweatshirts, I would have to say leather. Every winter I buy a down coat, but this year I went out on a limb and bought a leather shirt from "CCU.
Damaged Dawn has a wide variety of leather goods. The leather jacket I'm wearing right now is the perfect size.
This is nice. The leather is soft and easy to move around in.
Do you own a few pieces of leather?
I don't have that many, but I do have them. I haven't worn them at all in the last few years, but they are still nice. . I like the fact that with vintage clothes, even leather is affordable.
. Items in this area are remakes of regular items.
This is so nice. I love how tight the rib tension is, and the ounces are great and thick.
. It's a "dulcimer" indeed (laughs).
That's right (laughs).
The fleece seems to be the work clothes of a refrigerator in England. The coloring is beautiful.
Wow , I like the combination of cordura nylon and fleece. It's fun to find manufacturers and such that you don't know. . I think that's one of the charms of vintage clothing.
DAMAGEDONE Shimokitazawa Damaged Dawn
Address: 2-30-10 Kitazawa, Setagaya-ku, Tokyo
Phone: 03-6416-8958
Hours: 11:00 - 20:30, open year-round
Instagram:@damagedone_shimokitazawa
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