This is the final installment of the Burton series, which has been taking a look at snowboarding from a variety of perspectives since before the season began. In this installment, we focus on the revolutionary new binding and boot system "Step On," which is scheduled to be released next winter! The launch event was held at Hakuba Goryu Ski Resort at the end of January and was a great success, and we will bring you documentary photos and a live movie of the event.

Just step on it and ride it. What is the revolutionary "Step On" system?

What exactly is the "Step On" system that Burton will introduce next winter? Simply put, it is a system that allows you to fit boots by simply stepping on the bindings without straps. This eliminates the need to tighten the straps, making it possible to put on and take off the board faster and smarter than ever before.

The boots feature the Boa® closure system with a secure locking system on both sides of the toe and heel for quick fit adjustment. The release lever allows for one-touch removal of the boot and the bindings are compatible with all mountain systems. After a long period of development and testing, the "Step On" system is the culmination of Burton's pursuit of "technological evolution.

A splendid group of people attended the "Step On" launch event!

Terje Haakonsen, a living legend in the snowboarding world, came to Hakuba for the event! As a representative of the Burton team, he was the first one to put on the "Step On" and show us some spectacular riding.

Three of the fashion industry's leading snowboard freaks also made the trip to Hakuba: Yosuke Aizawa(, designer for White Mountaineering and designer for Burton Thirteen) (top photo); Hiroshi Fujiwara(, creative director of AK457) (middle photo); and Masakazu Fukuyama(man of moods), director of M of M(. Three of the fashion industry's leading snowboard freaks also made the trip to Hakuba, including Masakazu Fukuyama, director of moods)(, and M of M(man of Moods) (bottom photo)). They were equipped with "Step On" on their new boards for next winter, which were also just announced at the event, and had a lot of fun demo riding them.

Step On" will change the way you ride!

Step On" has the potential to greatly evolve snowboard culture itself. To show its true appeal, we have also released a video shot at the launch event! Step On" is a pair of shoes that you can slide out of as soon as you get off the lift, and take off quickly when you want to ride again. The safety aspects such as fit and hold are also perfectly pursued. With these, there is no doubt that your snowboarding life will be more fulfilling than ever. I can't wait for next winter..!