HOUYHNHNM RUNNING CLUB♡ thinks GOLDWIN is a great place. | feature

(Left) Soichi Hirayama
. joined GOLDWIN in 1997. . He is currently in charge of product planning for the company's original "GOLDWIN" brand.

（Issey Enomoto
Freelance editor and writer . Editor-in-chief of SHOES MASTER, a sneaker magazine , and director of HOUYHNHNM RUNNING CLUB ♡♡♡♡♡♡♡♡.

(Right) Hiroshi Yamamoto
Deputy Editor-in-Chief of HOUYHNHNM, he founded HOUYHNHNM RUNNING CLUB♡ with Enomoto in 2014. . Loves running and beer.

Comfortable, functional and smartly designed.

Enomoto:With all due respect, GOLDWIN's running apparel has been almost a no-brainer for me until now.

Yamamoto:I knew they existed, but this is the first time I have actually had the opportunity to run in one. I'm sorry.

Hirayama:. No, no, no. GOLDWIN" has five main categories: "Ski," "Outdoor," "Athletic," "C3 Fit," and "Lifestyle," and running apparel falls under the "Athletic" category.

Enomoto:I was honestly surprised when I tried running in GOLDWIN's running clothes. I was surprised at the high level of perfection of the product as a whole. I was particularly impressed with the rain jacket. It was so comfortable and supple that I could hardly believe it was a rain jacket.

Hirayama:Thank you . . in the foreground, the breathability of this jacket is amazing. The inside does not get stuffy, so I can run for a long time with it on all the time, without having to take it off and put it back on when the weather changes.

Enomoto:They will be useful for trail runs as well as rainy day runs.

Hirayama:Yes . I am sure of it.

Yamamoto:The wind jacket I wore was also quite good. It was surprisingly lightweight and did not feel shaky, as wind jackets tend to do, so I was able to run comfortably.

Enomoto:. the design is cool, too. The colors are chic.

Yamamoto:In general, GOLDWIN's clothes are functional, and at the same time, their designs are urban and sophisticated.

Hirayama:While focusing on functional aspects such as technology and details, we are conscious of creating sophisticated wear, and offer simple, lean designs with modest logos.

Yamamoto:After actually wearing and running in the brand and listening to Mr. Hirayama's story, my personal impression is that there are surprisingly few other brands that make running wear with this stance.

Enomoto:Indeed . Maybe not so likely.

Yamamoto:. If I had to say, I would say that the image is similar to the stance of an independent garage brand. I think there is a similarity in the mindset of craftsmanship. I think it is significant that a large scale brand like GOLDWIN is doing this.

Enomoto:To put it simply, they are stylish, highly functional, and versatile enough to be used for both day-to-day and activity wear. Is this something that you keep in mind when creating products for "GOLDWIN"?

Hirayama:Although we do not aim for a high level of versatility in our manufacturing, we do pursue functionality thoroughly while keeping the design simple and lean, which may result in a high level of versatility in some respects.