FEATURE | TIE UP

Translated By DeepL

Tokyo turns into a runway with Tommy Hilfiger's capsule collection.
TOKYO CAPSULE by TOMMY HILFIGER

Tokyo turns into a runway with Tommy Hilfiger's capsule collection.

The new normal is in demand. In the midst of this trend of effortless style, a new collection from TOMMY HILFIGER will appear. The name of the collection is "Tokyo Capsule. The items are a modern interpretation of the bold Japanese flag, the brand logo, and the three colors synonymous with TOMMY HILFIGER: red, white, and navy, all of which evoke a sophisticated and sporty atmosphere that matches the mood of the future. This special collection will be introduced against the backdrop of Tokyo's famous landmarks.

  • Photo&Video_Genki Nishikawa (MILD)
  • Styling_Junya Chino
  • Hair & Make-up_Katsuyoshi Kojima(TRON)
  • Models_Liviu, Alaas, Kenta Shimahara, Tsugumi, Aleck Helms
  • Text_Ryuta Morishita
  • Edit_Ryo Muramatsu
  • Cooperation_Shinjuku Golden-Gai (No.2003191)

man & woman on the traditional street

WOMAN: [Tommy Hilfiger] women's short sleeve parka ¥14,300, women's T-shirt ¥6,600, men's shorts ¥14,300, men's socks ¥1,100, men's shoes for reference (all Tommy Hilfiger Customer Service)
MAN: [Tommy Hilfiger] polo shirt ¥13,200, hoodie wrapped around waist ¥19,800, shorts ¥13,200, socks ¥1,100, shoes ¥15,400 (all at Tommy Hilfiger Customer Service)

The Nakamise shopping street leads in a straight line to Sensoji Temple. It is one of the oldest shopping streets in Japan, and is one of the few places where the atmosphere of the Edo period can still be felt. Here, both men and women coordinate in cool, all-white outfits. The women's short sleeve hoodie has an easy silhouette. The drop shoulders and short length give it a relaxed feel that fits the mood of the moment. The combination of basic shorts and voluminous sneakers creates a seasonal balance of silhouettes. Men's polo shirts are buttoned up to the top for a clean look with less roughness. The box logo with the rising sun and flag and the word "TOKYO" are accented and look great against the white style. The men's sneakers are from Tokyo Capsule. The three colors of the brand's colors are eye-catching, and the upper is made of breathable mesh material, one of its features being its lightness, designed with comfort in mind.

MAN & KID AT OLD TEMPLE

Kid: [Tommy Hilfiger] T-shirt ¥5,500 (Toddler size) ¥6,050 (Junior size), polo shirt worn underneath ¥7,700 (Toddler size) ¥8,250 (Junior size), shorts ¥8,250 (Toddler size) 1 TP9T8,800 (junior size), socks ¥1,100, cap ¥5,500, shoes for reference (all at Tommy Hilfiger Customer Service)
MAN: [Tommy Hilfiger] T-shirt ¥7,700, shorts ¥13,200, socks for reference , shoes ¥15,400 (all at Tommy Hilfiger Customer Service)

Senso-ji Temple welcomes visitors with its bright red Treasure Gate and large paper lanterns. Senso-ji Temple is a place where you can feel Japanese traditional culture close at hand, and is crowded with many people who come here every day to seek blessings. The men's outfit is a basic style of a T-shirt and shorts, with a powerful design featuring a graphic of the Japanese flag in the center of the T-shirt. The red part of the graphic is flocked to give it a three-dimensional finish, and the coordination is complemented by navy shorts with the TOKYO logo. . On the other hand, the kids' coordinate consists of a polo shirt and a T-shirt layered over it. The cap with a large TOKYO logo on it is very cute.

man on the urban road

Blouson ¥31,900, Polo shirt ¥13,200, Shorts ¥14,300, Socks ¥1,100, Shoes (all at Tommy Hilfiger Customer Service)

The symbol of Tokyo is the Tokyo Tower, which opened in 1958. It is a tourist attraction rising in the middle of the city, and has been watching over the fast-changing city of Tokyo. In keeping with this urbane atmosphere, the nylon parka is chosen as the star of the show here. The switch at the chest is not only in design, but is lined with a mesh material , based on breathability. The outer fabric has moderate water repellency, so there is no need to panic in the event of sudden rain. Matching shorts made of the same material to the parka completes a set-up style that combines a sporty atmosphere with an urban mood. The gold-colored TOKYO logo printed on the sleeves of the nylon parka gives it a streetwise feel.

man & woman in cultural city

WOMAN: [Tommy Hilfiger] men's blouson ¥31,900, women's T-shirt ¥6,600, men's T-shirt worn underneath ¥7,700, men's shorts ¥14,300, men's socks ¥1,100, men's shoes ¥15,400, backpack ¥13,200 (all at Tommy Hilfiger Customer Service)
MAN: [Tommy Hilfiger] Hoodie ¥19,800, polo shirt worn underneath ¥13,200, shorts ¥13,200, socks, shoes for reference, backpack ¥13,200 (all at Tommy Hilfiger Customer Service)

Akihabara , the birthplace of Japanese culture, is symbolized by the word "otaku," which has spread overseas as well. In this cutting-edge and energetic city, a light style with shorts and sneakers fits in well. The minimalist, urban look is achieved by the calm navy coloring of the outfit. The addition of gold color creates a casual yet mature mood. The Hinomaru and flag logos are placed on the chest of the parka and T-shirt. The letters "TOMMY HILFIGER" are placed in a square design, creating a powerful and modern graphic. The backpack with the word "TOKYO" on it has a simple and casual design. The packable design makes it easy to carry.

man & kid at the local spa

MAN: [Tommy Hilfiger] polo shirt ¥13,200, hoodie worn underneath ¥19,800, shorts ¥13,200, socks ¥1,100, shoes for reference (all at Tommy Hilfiger Customer Service)
KID: [Tommy Hilfiger] polo shirt ¥7,700 (Toddler size) ¥8,250 (Junior size), shorts ¥8,250 (Toddler size) ¥8,800 (Junior size), socks ¥1,100, shoes (all for reference) (Tommy Hilfiger Customer Service)

We are proud of our small community of public bathhouses , which we are proud to call our own in the world. At Oshiage's "Daikokuyu," which enjoys strong support from sauna fans, we created a coordinated look with a polo shirt as the centerpiece. The fabric has a dry touch and is made of cotton, so it is comfortable to wear. The design is a less casual one, with a winged placket. The small box logo on the front of the chest adds to the stylish appearance. When layered with a parka, it can create a street-like, casual look. On the other hand, the shorts feature the TOKYO logo, which reminds one of the Japanese flag. With gold-colored letters shining on a white background, this piece is sure to be useful in various situations during the summer. Another attraction of "TOKYO CAPCELL" is its wide selection of kids' items.

MAN IN CHAOS TOWN

(Tommy Hilfiger) Hoodie ¥19,800, polo shirt worn underneath ¥13,200, shorts ¥13,200, cap ¥6,600, shoes for reference , backpack ¥13,200, key chain ¥4,400, socks for reference (All items are from TOMMY HILFIGER Customer Service)

Shinjuku Golden Gai continues to exude a uniquely Japanese "jumble" and a uniquely Japanese "keotic" charm. A single tone of white is well suited to this deep and lively area. The centerpiece of the "Tokyo Capsule" hoodie is not only the logo on the chest, but also the unique attention to detail in the pattern making. The armholes are tailored in two-ply, with seams running from the shoulders to the sleeves. The armholes are made of two pieces, and seams continue from the shoulders to the sleeves, making this a garment that also allows for ease of movement. Furthermore, the navy drawcord extending from the hood adds an accent. The silhouette, which is neither too tight nor too wide, is one of its features. The backpack is made of lightweight nylon ripstop material. It is also packable, and can be folded up and stored in the front pocket.

INFORMATION

Tommy Hilfiger Customer Service

Phone: 0120-266-484
japan.tommy.com