A hybrid brand that combines Japanese and American cultures.

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Emile.:

There are many brands that take traditional American items and design them to fit the mood of the modern age. There are countless brands that create such items, but "the Hill-Side" is a little different. The items created by Emile and Sandy Corsillo and Japanese creator Naoshi Oguchi are not mere rehashes of the past, but rather give new value to classic items.

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Emile.We are creating products that fuse the history and culture of Japan and the United States. For example, we import high quality Japanese fabrics, cut and sew them in American factories, and bring them to life as clothing. It's very simple, but we are committed to this hybrid creation.

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Emile.:

Emile, the designer, says so. His tone is simple, but you can feel the strong energy in his words.

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Emile.Mr. Kato: "This idea was born about 20 years ago. When I entered university, I was astonished when I met my current partner, Shoshi. He didn't just wear clothes, but coordinated them with attention to the background of the brand. I had never thought of respecting the history and culture of clothing, but at that time, I learned a new fascination for fashion.

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Emile.:

Mr. Naoshi Oguchi is a man with a keen sensitivity to art. He now devotes his sensibility to fashion, and is in charge of brand management, planning, and production control at "The Hillside. The two met in college and hit it off right away, and they both began to envision a way to create products that connected their backgrounds in Japan and the U.S. This desire came to fruition in 2009 in the form of The Hillside.

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Emile.We are in close communication with the factories, but we are not the only brand that does this. However, we communicate closely with our factories. Designers are only designers, and the original makers of clothes are the craftsmen who work in the factories. While witnessing their skills firsthand, we communicate with them to create better products. This communication is our greatest weapon. While these simple tasks have a great impact on the quality of an item, other designers tend to focus only on good design. It is only when you have the technology that the design comes to life.

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Emile.:

What does Kohei Nakamoto, a buyer for Journal Standard Trisect, which carries many items from this brand, think of "The Hillside" brand?

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Emile.Mr. Kato: "When we started in 2009, we were a brand that only offered neckties and accessories, but I could see that we were particular about details, such as the ears on the back of a chambray tie. I remember feeling a strong pull to the brand at the time. It also matched the noble worldview proposed by "Journal Standard Trisect," and I thought, "I like this at first glance.

Apparel collections created with a unique perspective.

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Emile.:

As Nakamoto said, when the brand was established, it only offered accessories, but in 2014, it began releasing clothing and shoes as well. Emile says, "It was necessary in order to more clearly communicate what we wanted to express." The lineup includes a variety of items that add a unique perspective to American tradition.

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Emile.I was originally influenced by skating and pop graphics growing up. But as I shared time with Shoshi in college, I was influenced by the "American traditional" style that Japanese people wear. I remember taking my hat off to the Japanese sense of style, which successfully consumes American culture and creates new value. It is a fact that this is the starting point of our creations.

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Emile.:

Emile speaks with a slightly embarrassed expression on his face. Since then, he has always had American traditions in his mind and has been thinking about how to transform them into unique items.

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Emile.For example, this denim jacket is based on the "Type-2" jacket worn by Japanese soldiers during World War II. When I saw the original item in some photo book, I was attracted by the design with many pockets. However, it would not be interesting to create the same item as it was. That's when I remembered the Levi's® "Type-2" (also known as "second") denim jacket and decided to mix it up.

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Emile.:

With the launch of the apparel collection, Nakamoto says that the worldview proposed by the brand has become more intense.

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Emile.Mr. Kohara: "We at "Journal Standard Trisect" are very happy to have started developing our own clothing line. The depth of the brand has been deepened, and the in-store displays have become more interesting simply as a package. In addition, the relationship with items from other brands has become more precise, allowing us to make unique proposals.

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The important thing is to find the fun in minorities.

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Emile.:

The keyword "traditional" is inseparable from the collections of "The Hillside," but this does not mean that they are old-fashioned. This is because the culture and style that they find "interesting" today are given to their designs on a timely basis. When I asked Emile about the secret of his design, he told me that it is important to get information from various sources.

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Emile.I think that if you stay in a room with no windows or anything, nothing new will come out of it. We can only create something new by going outside, encountering things that stimulate our senses, and mixing them with our own roots. That is why I always try to broaden my antennae.

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Emile.:

Just as he was shocked by Japanese magazines when he was in college, he still uses them as an indispensable source of information. In addition, he also looks favorably at brands that are the opposite of his own brand in terms of their eccentric and sharp creations.

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Emile.He said: "It's boring to do the same thing as someone else. Take risks and try new things. The important thing is to discover interesting things among minorities. This is something I learned while skating as a teenager. We spent our youth skating, admiring the graffiti on the streets, and listening to punk rock music at high volume, all the while getting the cold shoulder from adults. This rebellious spirit against the majors is at the root of my roots.

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Emile.:

Emile speaks with a serious look in his eyes. In addition, he talked about his current motivations.

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Emile.I have always had a desire to communicate something to the world, and this has become the source of my power. Fortunately, the environment is now in place for me to realize my desire to create such items. That's why I'm having so much fun designing now.

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Emile.:

In response to these words, Mr. Nakamoto also opens his mouth.

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Emile.Mr. Kohara: "Brands whose designers enjoy making items are attractive to us from the store's point of view. That's why when I look at items at exhibitions, I naturally reach for a variety of items, and I put a lot of effort into ordering this and that.

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Emile.:

What these words teach us is that the creations of "The Hillside" are not self-satisfied. They know how to communicate their creations to others, while creating them from their own unique point of view. This is also where I feel the depth of the brand. In closing, Emile left us with these words

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Emile.I think it would be great if a new wave of enjoyment could be created by sharing the fun. I would love nothing more than for someone to be inspired by something from The Hillside, just as I have been inspired by so many things. We recently opened a store in Brooklyn. We are going to start by introducing our world view from there. If you have a chance, please come visit us.