FEATURE | TIE UP

Translated By DeepL

Where shall we go with Karhu and you?
A good day with KARHU

Where shall we go with Karhu and you?

KARHU is a long-established sneaker brand from Finland. One hundred years after its birth, the brand is loved around the world for everything from competitions to town use, and its Scandinavian-inspired design and vivid coloring are also attracting attention as a fashion piece. So, for this issue, we have two good friends, stylists Takeshi Toyoshima and Masashi Sho, who have both gone independent from the same master. We went out on the town with model Mineyu Kotani and hair/makeup artist kika, who are also work colleagues and close friends in their private lives. Wearing these shoes, walking around, laughing with each other, and talking about them with others will surely help you discover new charms of "KARHU".

  • Photo_ Yuki Sakai
  • Hair&Make_kika(Miyu Otani)
  • Text_Takako Nagai (Takeshi Toyoshima × Sho Masashi)
  • Edit_Shun Koda
  • Special Thanks_Artek Tokyo Store, LOU

Enjoy Scandinavian design , classic sneakers.

PROFILE

Takeru Toshima
stylist

. Born in 1983. After studying under Hiroyuki Kai, he became independent in 2009. He has worked mainly for men's fashion magazines, as well as in catalogs and advertisements.
Instagram:.@takeshitoyoshima_

PROFILE

Shoji Sho
stylist

. studied under stylist Hiroyuki Kai while in college, and became independent in 2017, styling mainly for men's fashion magazines.
Instagram:.@shomasashidesu

You two are independent from the same master, and today you are brother and brother-in-law.

Teshima:We are about the same age, so there is a surprising age difference between us. . When I was an assistant, Sho was very much loved.

Sho:At the time I was working for my master, I was the only assistant. But there were three senior assistants slightly above me, so I was like the youngest of four brothers. Among them, Mr. Toshima was the most senior, and I believe the first time I met him was in the coordination room when I was working for my master. After I became independent, I worked for the same media and met him more often.

Teshima:We'd go to exhibitions together, too.

Sho:It's reassuring to know that I can talk to him when I'm a little tired. When I'm up late in the coordination room, I'm the only one who goes there to talk (laughs).

Although they are both of different ages and in different moods, they both seem to be into KARHU sneakers, don't they?

Sho:Because they are classic shoes, aren't they?

Teshima:Mm-hm. KARHU is a neutral shoe. They never go out of style, they go with a lot of different styles, and they are very classic. This is the beauty of Scandinavian design.

Sho:KARHU is also sold at select stores that are closely connected with people's lifestyles, isn't it? So, I have an image of Scandinavian "design that is close to daily life. The gentle use of color is also a feature, and the smell is different from the impression of sports or industrial design.

Teshima:Yes, I agree. Isn't it nice to have a softer look and feel, but with strong roots and a hard edge?

Sho:They started out as spike shoes for track and field, didn't they? KARHU was also the first to develop air cushioning. I use these shoes for my work, and I think that the detailed design is of course great as an object, and they also go well with current fashions in terms of styling. They are also cute when worn with light-colored tones.

Teshima:Yes, it is. For some people, it seems to bring back memories. The "Synchrone" that Sho is wearing today and the brand's signature "Fusion" remind me of the boom in the 90's. .

SYNCHRON CLASSIC (DAWN BLUE / LILY WHITE) ¥17,600
The design of the laces, which are original in appearance and give a real fit, is appealing. The sole is filled with air cushioning for comfort.

Sho:I see . Certainly, I decided on "Synchrone," which I chose today, because I was attracted by its chubby, retro form. . Moreover, the color scheme is cute. The "Legacy" that Mr. Toshima is wearing is an expert's selection, isn't it?

Teshima:. It was a fresh model for me personally. The gentle atmosphere of "KARHU" is still there, but the impression is a little cleaner.

LEGACY (JET BLACK / INDIA INK) ¥16,500
A running shoe released in 1996 that combines stability and cushioning has been revived as a town-use model. . The coloring also features inspiration from the Ursa Major and Ursa Minor constellations.

INFORMATION

KARHU

Official Site
Instagram:.@karhu_jp

Artek Tokyo Store

Location: 1F and B1F, 5-9-20 Jingumae, Shibuya-ku, Tokyo
Official Site

LOU

Location: 5-53-4 Nakano, Nakano-ku, Tokyo
Official Site