Stylists Testify to the Unknown Appeal of New Era. vol.04 Product Overview
New Era® has always been a staple in headwear and has been a hit on the streets of Japan for many years. The "59FIFTY®" with its impressive flat brim is an iconic item that has become synonymous with the brand, but the "9TWENTY™" and "9FORTY™" models with rounded brims are also hidden gems of the brand. Over the next four weeks, we will be looking at the secret weapons of New Era's stylists, who are at the forefront of the fashion world every day.
For the past four weeks, we have been following the appeal of New Era's secret weapons, the 9TWENTY™ and 9FORTY™. This time, we will focus on the products and introduce their features and detail work that will make you grin. There are three items in total. Let's start with "9FORTY™.
9FORTY™ ¥3,600+tax each
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9FORTY™" has long been loved as a replica model of professional caps. Made of high-quality wool, the item is sporty yet somehow elegant. The three-dimensional embroidery is also an important point that enhances the perfection of the item.
The adjustable strap at the back of the cap is a Velcro type. The detail work, which has been devised to make it easy for fans to adjust the size, is a replica, and one cannot help but feel the attention to detail that only New Era, which has been making headwear for nearly 100 years, can provide.
Vol. 03 of this special issueThe sharp silhouette that makes the head look smaller is also an attraction of this item, as stylist Ms. Kobayashi said in "The silhouette is beautiful from any angle. The back side of the front panel is lined with interlining to maintain the smooth lines of this item.
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Mr. Kobayashi wore this cap with a shirt and shorts. It is a simple outfit, but the way the items are worn, which skillfully captures the elegance of the items, is something I would like to copy at all costs.
The versatile "9TWENTY™" blends seamlessly with any style.
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Next up,VOL.02The plain model of "9TWENTY™" was described as attractive by stylist Shota Funabashi in "9TWENTY™". As he said, "I'm glad that it's a solid color so I can broaden the range of coordinates.
9TWENTY™ ¥3,800+tax
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This cap, made of washed cotton fabric, has a nice faded, dull coloring. This is because this muted coloring is easier to coordinate with than crisp, saturated colors. The adjustable strap is also made of the same material, so it adds to the mood of the outfit discreetly but steadily, without making an excessive statement. The fabric is soft and comfortable to wear.
The back of the cap has seam tape with the "9TWENTY™" logo. Although it is not visible once the cap is worn, men are creatures that are particular about what they cannot see. New Era is a brand that understands the hearts of men and adds a little extra effort in these areas as well.
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Mr. Funabashi incorporated this item into his relaxed, easy style. The assertive item, a happi, was added to balance out the outfit.
9TWENTY™" gives you a classic, relaxed look.
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The model with the "9TWENTY™" logo is the big winner of this project. Like the plain model, the fabric is made of washed cotton. The logo embroidered flat on the unique faded color deepens the flavor of the item.
9TWENTY™ ¥4,200+tax
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If you turn the cap over and look at the inside, you will see a tag inscribed "COOPERSTOWN COLLECTION" sewn on it. Cooperstown, New York is home to the Baseball Hall of Fame and Museum. The "COOPERSTOWN COLLECTION" tag is always placed on models with the classic MLB logo design.
Such a heritage item deserves a leather adjustable strap. The combination of leather and brass adds to the classic mood of the item.
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VOL.01Stylist Takaki Akiyama chose this item as an accent for a simple outfit. As Ms. Akiyama said, "It seems to create a calm atmosphere no matter what kind of coordination you wear with it," and just by putting it on, you can create a mature style.
9TWENTY™" & "9FORTY™" VARIATIONS
Upper row: 9TWENTY™ each ¥4,200+tax Middle row: 9TWENTY™ each ¥3,800+tax Lower row: 9FORTY™ each ¥3,600+tax
