
Daily CHUMS
Chums and Everyday Life and.
The outdoor brand "Chums" was born in Utah, U.S.A., in 1983. With its trademark bird logo, which is not an exaggeration to say that everyone is familiar with, the brand's pop and colorful designs are highly popular among men, women, and people of all ages. Although the brand has a strong image of being worn by festival and camping enthusiasts, it actually has great potential as everyday wear that also looks good on the street. We focused on "Chums" as everyday wear, not as something special to wear to events.
- Photo_Fumihiko Ikemoto
- Styling_Daisuke Araki
- Model_Louis
- Edit_Shinri Kobayashi