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FEATURE| Chums and Everyday Life.

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Daily CHUMS

Chums and Everyday Life and.

The outdoor brand "Chums" was born in Utah, U.S.A., in 1983. With its trademark bird logo, which is not an exaggeration to say that everyone is familiar with, the brand's pop and colorful designs are highly popular among men, women, and people of all ages. Although the brand has a strong image of being worn by festival and camping enthusiasts, it actually has great potential as everyday wear that also looks good on the street. We focused on "Chums" as everyday wear, not as something special to wear to events.

  • Photo_Fumihiko Ikemoto
  • Styling_Daisuke Araki
  • Model_Louis
  • Edit_Shinri Kobayashi

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The "Hurricane Top" is a representative item of "Chums". The navy model differs from the usual model in that it is "made in the USA," a point that tickles men's hearts. The navy coloring is also easy to incorporate into street wear, and while the one-tone color scheme can be used, orange or red can be used as a point of interest here and there to tighten up the styling.

Chams] Sweatshirt ¥15,000 (Chams Omotesando store Tel. 03-6418-4834)

Pine shorts ¥28,000 (Forest Pine Design Lab Tel. 03-5786-2323), Rothko knit cap ¥1,500 (Prop Store Tel. 03-3796-0960), Nike Sportswear sneakers ¥9,500 (Billy's Ent Tel. 03-5469-0900), Pine shorts ¥28,000 (Forest Pine Design Lab Tel. 03-5786-2323), Rothko knit cap ¥1,500 (Prop Store Tel. 03-5469-0900). Nike Sportswear sneakers ¥9,500 (Billy's Ent Tel. 03-5466-2432), other personal effects of stylist

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This shirt with a Chums-like animal dot print is perfect for wearing alone. A vivid orange long T adds an accent.

Chams〉Shirt ¥8,900, sunglasses ¥1,850, glass strap ¥900 (Chams Omotesando store Tel. 03-6418-4834)

Fruit of the Loom long T-shirt ¥2,300 (props store Tel.03-3796-0960), Efirebol denim pants ¥19,000 (Bing Tel.03-6416-0634), Vans sneakers ¥14,000 (Vans) Billy's Ent Tel. 03-5466-2432)

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A monochromatic light outerwear in a spring-like yellow color. The outdoor style is well-constructed with a narrow body width, so it can be worn elegantly. The raglan sleeves allow for a comfortable fit around the shoulders, and the gusseted pockets provide ample storage.

Chams〉Marine deck parka ¥15,900, cap ¥3,900, sunglasses ¥1,850, glass strap ¥900 (Chams Omotesando store Tel. 03-6418-4834)

John Mason Smith waffle cut and sewn ¥15,000 (HEMT PR Tel.03-6721-0882), Julai Nine roll-up shoulder bag ¥4,500 (props store Tel.03-3796-0960), Nike Sportswear Sneakers ¥9,500 (Billy's Ent Tel. 03-5466-2432), other stylist's personal effects

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This jacket and pants set-up is made of soft denim. Despite its work style, it has a modern finish with relaxed sizing and an easy pants specification with a drawstring waist adjustment.

Denim jacket ¥12,900, denim pants ¥8,900, cap ¥3,900 (Chams Omotesando store Tel. 03-6418-4834)

LUMINOA] Striped cut and sewn ¥13,000 (American Ragsy, Shibuya Store Tel. 03-5459-7300), [VANS] Sneakers ¥14,000 (Billy's Ent Tel. 03-5466-2432)

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The tie-dye print has a strong individuality and makes a big impact when used alone. It can also be used as an inner layer to accentuate your outfit. To avoid making your outfit look clashing, use items that pick up the colors of the tie-dye print to give your outfit a sense of unity.

Chams〉Long T-shirt ¥4,500, sweat pants ¥9,900, cap ¥3,900, sunglasses ¥1,850, glass strap ¥900 (Chams Omotesando store Tel. 03-6418-4834)

(Old Park) shirt ¥24,000 (American Ragsy Shibuya Tel.03-5459-7300), (Julai Nine) roll-up shoulder bag ¥4,500 (props store Tel.03-3796-0960), (Nike Sportswear) sneakers ¥9,500 (Billy's Ent Tel. 03-5466-2432)

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The stand collar shirt is now becoming a standard item. In fact, the Chams version is a redesign of the "Hurricane Top. It is very simple and can be worn with a variety of items. Sometimes a tie-dye jacket, sometimes a formal coat, the choice of outerwear depends on your mood and style.

Chams〉shirt ¥9,900、cap ¥3,900、hood jacket ¥12,000(Chams Omotesando store Tel.03-6418-4834)

ID Daily Wear] pants ¥18,000 (Daily Shop Tel.03-6455-1852), [Nike SB] sneakers ¥8,500 (Billy's Ent Tel.03-5466-2432), other personal effects of stylist

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