MY G-SHOCK, filled with my favorite things...FACETASM Hiromichi Ochiai's current mood and pure junk. | feature

MY G-SHOCK is packed with my favorite things.
Facetasm, Hiromichi Ochiai's current mood and pure junk.

MY G-SHOCK, a customization service that allows users to create their own personalized G-Shock, has collaborated with "FACETASM" to create a new model. This model is printed with the geometric motifs used in this season's collection. The designers can choose any combination of three colors: smoke blue, lime yellow, and white. What was the designer, Mr. Hiromichi Ochiai, thinking when he created this design? We asked him to tell us about the secret story behind the creation of the watch and to actually try out "MY G-SHOCK. What kind of item did he come up with?

Photo_Naoto Date

Text_Yuichiro Tsuji

Edit_Shun Koda

PROFILE

Born in Tokyo in 1977, he graduated from Bunka Fashion College in 1999 and worked for a textile company. . He started his own brand, "FACETASM" in 2007, and won the Grand Prize at the 34th Mainichi Fashion Grand Prix in 2016. In 2016, he won the Grand Prize at the 34th Mainichi Fashion Grand Prix and was in charge of creating the costumes for the "Flag Handover Ceremony" at the closing ceremony of the Rio Olympics held in the same year. He is also the creative director of "Convenience Wear," a brand created by FamilyMart.

G-SHOCK is a fashion icon.
I think it's a design that will last 100 years.

The "MY G-SHOCK" service allows customers to customize their G-Shock with their own coloring, allowing them to personalize the dial, bezel, belt, belt loops, and buckle color scheme based on the DWE-5610, a standard model in the lineage of the brand's first model, the DW-5000C, launched in 1983. The service allows users to customize the color scheme of the dial, bezel, belt, belt loop, and buckle to their own preference.

When I was in high school, I read Boon magazine . I have always loved fashion. I remember the yellow "G-Shock," which was called the "Jason model," was very popular at the time. I loved them too. I also remember that I used to enjoy customizing black items by coloring in the grooves with crayons. I used to play with them, making them Rasta-colored (laughs).

Mr. Hiromichi Ochiai, the designer of "FACETASM," told us about his memories of that time with a laugh. G-SHOCK is a fashion icon," he continued.

G-SHOCK is one of the coolest pieces of gear, isn't it? I think the reason for the wide range of collaborations, from foreign maison brands to domestic stores, is that "G-SHOCK" has become established as a watch brand. This makes it very easy to collaborate and to enhance each other's work. I think that's exactly the kind of design that will last for 100 years."

FACETASM is one of the brands that collaborated with G-SHOCK in the past. What did you have in mind when you came up with the design?

G-SHOCK" is a major player in my mind, so I wanted to combine it with an underground design. So I tried to make it look like a collage, and I added some graffiti-like motifs. I tried to incorporate a pasted-on, photocopied texture, like the flyers you used to see at live music clubs.