Urban and outdoor festivals, going with seidai wearing hunters.

The sun is shining, the lineups are being unveiled one after another, and festival season has finally arrived. While we are all excited from the preliminary preparations, such as re-listening to the performers' albums and making arrangements for hotels and tents, I would like to say something out loud about shoes and clothes. You may have bought them, but will they be able to withstand the harsh festival environment or, more importantly, will they be able to be used back in everyday life? HUNTER" is a brand that can handle both. In this issue, we will explore how these new products can be used in the city and at festivals, while shooting them. The model for the shoot was Mr. seidai, a video creator who has garnered support from Generation Z.

Photo_Ryosuke Hoshina
Styling_Bumpei Matsumoto
Hair&Make_Yosuke Akizuki
Edit_Yuri Sudo

PROFILE

seidai (variety of distilled Chinese alcohol, used as a sweetener)

Born in Hiroshima in 2000, she moved to Tokyo to enter Bunka Fashion College in 2019. His Instagram reel and TikTok, which he started as a student, have become a hot topic not only in Japan but also abroad. His Instagram account has 170,000 users in 4 months since its establishment, and the total number of views of his reel videos exceeds 60 million. He is a fashion icon of Generation Z.
Instagram:@____seidai

STYLE 1. FOR CITY

Do we stubbornly stick to our beliefs, or do we adapt to the times and environment? The creations of the British brand "Hunter," known for its rubber boots, fall into the latter category.

The brand was born in Scotland in 1856, first as boots for the military, then as a royal warrant item, and more recently, as a favorite of celebrities from abroad. It is surprising that the shape and design of the boots have not changed significantly each time, but have only been slightly updated. What is the reason why it still holds a special place in people's hearts?

Hunter] Command boots ¥26,400, cross body bag ¥16,500 (Hunter Japan Customer Service), [Used] shirt and pants both ¥3,190 (Harajuku Chicago Jingumae store), other personal effects of stylist

When asked, Ms. seidai, who served as a model for this event, said that she has changed her own tastes and creations in response to her surroundings.

My lifestyle changed as I was influenced by many different experiences. When I was a student, I tried auditioning for models and imitating fashion that I thought was cool. When I went to Bunka Fashion College, I saw many people's fashions, and my idea of what was "cool" changed. After that, I worked at the vintage clothing store "NOILL VINTAGE," where I learned about a wide variety of clothing genres while broadening my perspective to the world. I enjoy choosing and selecting different items to suit my own taste.

One of Hunter's new products is also genre-less. While based on basic designs, sometimes they have a rugged finish with functionality, and sometimes they are iconic with the red logo as the main feature. We do not stick to one genre, but create products based on free ideas.

INFORMATION

【 Hunter Contact]

Hunter Official Online Store

Hunter Japan Customer Service
0120-563-567

Hunter Ginza Flagship Store
〒104-0061
Tokyu Plaza Ginza 1F, 5-2-1 Ginza, Chuo-ku, Tokyo
HUNTER Ginza Flagship Store

【 Limited Offer]

A diagnostic game on the official Hunter LINE account to introduce you to the perfect festival item for you! From now until July 31st (Sun.), you can use the official Hunter LINE account to find out the best festival item for you!Register as a friendThose who take the festival diagnosis will receive a limited 20%OFF coupon to be used at the official online site or at the Hunter Ginza Flagship Store. From standard items to new items, this is a big chance to get the items you are interested in for festival use as well as for this occasion! Please try it out!