Lovelace's beautiful journey.

After having spent the past few years in a state of immobility, it seems as if that routine will return this year with the arrival of spring. I am sure that many of you are excited about the idea of going on a trip somewhere. But traveling is not just about going far away. This season, Lovelace defines "Journey" as going somewhere or doing something, and develops a collection based on a monthly theme. The lineup makes you think, "I want to wear this to go there. This is the lineup that makes you think so.

Photo_Kiyotaka Hamamura
Styling_Hayato Takada
Hair_Hirokazu Endo (ota office)
Make-up_Kie Kiyohara (beauty direction)
Model_Arran, Etty
Text_Shogo Komatsu
Edit_Shunta Suzuki

Casually wafting the scent of the sea.

The season calls for a refreshing view of the sea. Even if you can't actually go there, it's nice to taste the four seasons by wearing clothes that give off the scent of the sea. This is the "Marine" collection expressed through the filter of "Lovelace.

The color scheme, mainly navy and white, is reminiscent of the ocean. The design is elegant without being outdoorsy. It is typical of "Lovelace" that it is not directly active, but has a calm appearance. Why not think about the sound of the waves with traditional items such as blazers and slacks?

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Address: 3-16-1 Minami-Aoyama, Minato-ku, Tokyo
Hours: Monday-Saturday 11:00-20:00, Sunday 11:00-19:00 (irregular holidays)
Phone: 03-3401-2301
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