FEATURE | TIE UP

Translated By DeepL

. a chemical reaction in the British gene, a relationship between Hitech and three people.
Mind of British

The British gene creates a chemical reaction,
Hitech and the relationship between the three.

Born in England, HI-TEC sneakers boast a history of more than 40 years, and the British gene has been passed down through the ages in many models. Among them, "Eastend," which combines a rugged silhouette, high design quality, and high spec, is one of the brand's iconic models. In this issue, we bring you the chemical reaction between three people with British roots and HIGHTECH's sneakers.

PROFILE

Yuya Tanaka / Designer, Diaspora Skateboards & Cabaret Poval

Born in 1987 in Nagano , Japan. He has been into skateboarding since his school days, and moved to Tokyo as a teenager and immediately joined the apparel staff of a street brand. In 2010, he launched Diaspora Skateboards with local friends as a Tokyo-based skate brand, and also started his own apparel label, Cabaret Poval. Last September, he launched the HuberStore™ label with fellow TKC member, and has been actively involved in the industry.
Instagram: @puzzlin_evidence
https://cabaretpoval-shop.com/

Inert, in a good way, and very British .

Picking up mod coats and Vespa, representative items of the mod culture that spread from England to the rest of the world from the 1950s to the 1960s, the designers of "CABARET POVAL" and "Diaspora Skateboards" greeted us in their standard UK style. Yuya Tanaka, designer of "Diaspora Skateboards," greeted us in his standard UK style. Mr. Tanaka chose a pair of "East End" standard color black. He showed us how he coordinated them with denim pants, which have an exquisite silhouette that is neither too thin nor too thick, and a mod coat.

I used to be in a band, and I liked Oasis. So I naturally fell in love with UK culture, and became fascinated with various British things, such as soccer and "Farewell, Light of Youth," a movie that symbolizes the mod culture. So when I first saw Hi-Tech's "East End," I thought it had a nice British inertia.

I often wear an M65 parka (i.e., a mod coat) to imitate the mods. I like the denim shorts I wore this time because they have a silhouette similar to the ones Oasis wore in the 1990s.

I was personally pleased with the larger sole of the "East End" pair I wore this time, which makes me look taller. As for the comfort, they are a little roomier than the ones I usually wear, so I don't feel as much pressure. I think they will come in handy at trade shows where I have to stand for long periods of time.