HOUYHNHNM's "Monthly ATMOS" Vol.12 Pick up Asics' special order model and other hot new sneakers! | feature

HOUYHNHNM's "Monthly ATMOS" Vol. 12 picks up Asics' special order model and other hot new sneakers!

A great number of new sneakers are released every day. There are so many attractive ones that you may be at a loss which one to choose. ...... In this monthly series, the director of atmos, Hirofumi Kojima carefully selects 6 pairs of sneakers from the new releases from November to December 2023, and introduces them with his great strength and stories about each pair.

Photo_Erina Takahashi

Text_Issey Enomoto

Edit_Hiroshi Yamamoto

PROFILE

Hirofumi Kojima

Born in 1981, he joined Text Trading (now Foot Locker ATMOS Japan) in 2000. Currently, he is the creative director and senior men's director of ATMOS, overseeing the store's operations and buying.

01: ASICS SportStyle × OJOS × atmos GEL-1130 RE / ASICS SportStyle × Undermycar × atmos GEL-KAYANO 14
Co-created with a Korean brand.

HOUYHNHNM: Let's start with "ASICS. What kind of models are these?

Kojima: Both of these models are special orders by "atmos" and are joint productions with a Korean brand.

Above: Asics Sportstyle x Ojos x Atmos "GEL-1130 RE" to be released on December 14, 2023. ￥17,600
Center, bottom / ASICS Sportstyle x Under Micah x Atmos "GEL-KAYANO 14" on sale November 23, 2023. Each ￥22,000

HOUYHNHNM's: Korean brand?

Kojima: "GEL-KAYANO 14" was produced in collaboration with "Undermycar" and "GEL-1130 RE" with "OJOS.

HOUYHNHNM's: The color scheme has a nice, current feel to it.

Kojima: Exactly. The coloring expresses the world view of each brand.

HOUYHNHNM's: Korean brands are gaining momentum these days.

Kojima: New brands are emerging one after another, mainly among the younger generation. They are taking the streets of the world by storm. . The situation is similar to that of Tokyo's Uraharajuku of the past. We cannot take our eyes off it in the future.