FEATURE | TIE UP

Translated By DeepL

The true value of WHITEÂGE blends in gracefully both on and off the job.
FUNCTION is FASHION

The true value of WHITEÂGE blends in gracefully both on and off the job.

The bag brand "WHITEÂGE," which launched this season, is created with a focus on superior UX (user experience). The brand has already added new value to bags with its lean design that allows easy access to the interior and the use of "MIYAVIE," an originally developed functional material that makes luggage feel light. . Hearing such a story, you may think that the bag is for a few gadget lovers. However, once you put one on your back, you will realize that "function is fashion. In this issue, we will introduce some style samples using two models of the "Whitage" brand, the "Backpack" and the "Daypack," which can be used for both on and off duty situations.

  • Photo_Ryutato Izaki
  • Stylist_Sora Murai
  • Hair&Make up_Misuzu Mogi
  • Model_HAYASE (BARK in STYLe), Cera Yoshikawa (Image)
  • Text_ Hisamoto Chikaraishi(S/T/D/Y)
  • Edit_Naoya Tsuneshige

The body is made of Cordura 1000 with urethane coding and leather (cowhide), complete with excellent durability and micro water repellency. Despite its plain appearance, the bag has a large capacity, including a gadget compartment for a laptop computer and other items. The iconic front utility pocket can be accessed from both sides, and is popular for its intuitive usability.
GEX Backpack ¥33,000(M), ¥35,200(L)

【ON]

, a gray setup and a white shirt for a meeting with a boss or a business partner. A zip-up sweatshirt is inserted in place of a knit, adding a subtle playfulness that also keeps a good impression.

For such a business style, a "backpack" with a classy look based on a minimalist, structured design with leather trimming will fit the bill. With its abundance of compartments and pockets, it can easily hold a laptop computer and paper documents. Yet, the intuitive flow of the bag allows you to quickly access what you need, making you look and act much smarter.

It will be a busy day, with both desk work and meetings outside. . So, while keeping a solid look in mind, don't forget to provide ease of movement and protection against the cold. A chic beige cotton coat is layered with a deep blue knit and shirt to add a sense of coolness.

The deep "noir gray" backpack and black bottoms play a role in tightening the mature look of the outfit. The voluminous straps of the bag, which also accentuate the style, are actually made of "Myavier," a highly functional material that significantly reduces the weight of luggage. With this bag, you can get through even the busiest of days.

【OFF]

Walking around the neighborhood, reading a favorite book , taking a coffee break once in a while. On a relaxing holiday, I style mainly warm colors to warm up both my impression and my mood. A wool orange shirt and a white turtleneck knit make a gorgeous impression around the face. . And a neat khaki jacket adds a touch of class to the look.

For such an adult stroll, a "daypack" that offers comfortable usability and a familiar casual down-to-earth look is perfect. The front utility pocket, accessible from both sides, is convenient for easy access to small items such as books and a commuter pass. The gear-like detailing also creates a moderate sense of comfort in your outfit.

In the morning, I suddenly had an idea and went on a trip alone . . I chose my favorite clothes to lift my mood, but it was also important to be comfortable. My favorite traditional checkered jacket is the star of the show, while a sweatshirt parka and pants give it a relaxed look. This free balance is just right.

Once again, the "backpack" is much larger than it looks, with the capacity to hold a laptop, camera, change of clothes, and toiletries necessary for the trip. Thanks to the "miyavier" used for the straps, it remains comfortable even when carried for long periods of time. The side pockets for a cell phone, folding umbrella, and plastic bottle are also thoughtful and support a wide range of activities, from walking around town to traveling.

The design of this classic daypack for daily use has been updated to modern specifications, using the same materials as the "Backpack". In addition, the unique functional material "Myavier" built into the straps, which is common to all "Whitage" products, reduces the weight you feel. Front and side pockets, a PC compartment, and storage capacity are also excellent.
GEX Daypack ¥35,200(M), ¥38,500(L)

【ON]

Research and location scouting for new creative ideas. . First, a staggered-print Balmacaan coat with a classical mood was worn to get into the spirit of the project. . Then, a bright red wool shirt and a white and brown bi-colored knit were worn together to create a retro and catchy outfit.

For a bag, choose a "daypack," a modernized version of the classic old-fashioned shape, to add a cool look. . This way, when a sudden idea strikes you on the road, you can quickly pull out your tablet PC and jot it down. The gadget compartment on the back side is also equipped with a PC compartment with protective cushions. Working on the go is stress-free.

. Perhaps the fun of styling is in going to work on a holiday. . While thinking of a solid impression that will not float away in business situations, we also want to include a casual look that does not overshadow the shoulders. A clean light blue long coat, white blouse, and skirt create a feminine beauty. A half-zip knit vest is sandwiched in between to add a softer feel and create a loose, casual look.

The graphical face of the "daypack" with its linear pattern goes well with a sophisticated outfit. The combination of different materials, Cordura Nylon 1000 and leather, which provides solidity, also adds a subtle touch of elegance.

【OFF]

On weekends, I take my recently purchased bicycle out on the road and explore a little far away in an unfamiliar city. On days when I ride my bike a lot, a "daypack" is a strong ally. A blue patterned knit that matches the color of my bicycle, a cap, and gloves keep me warm. . This is a cycling style that is designed to be worn on the street.

When it gets hot, you can put your undressed clothes and other small items away in the capacious compartment and keep pedaling further. . It has a good capacity and even has its own straps that reduce the perceived weight. . And the functional pockets that are easy to access are also very useful. You can easily pull out a water bottle from the side pockets and an energy bar from the front utility pocket.

A free-spirited and active holiday is one of life's most precious treasures. Take your phone, wallet, camera, mobile battery, spare jacket, and the essentials, and go about your day. With a daypack, you can organize your small items in the pockets and compartments, making it easy to use and ensuring that you don't forget anything.

The outfit is a red knit parka and shirt in subdued tones , with a cute, snug style. , with wool pants and a knit cap to add an urban street essence. With a delicious-looking sandwich from a bakery in hand, we headed to a park with a great view. Taking a bite, I chew on the freedom of a holiday.

INFORMATION

WHITEÂGE

03-6686-5412
Official Online Store
Official Instagram

Clarks
Japan 03-5411-3055

daf LLC
03-6303-2591

EYE'S PRESS
03-6884-0123

GMT
https://www.gmt-tokyo.com/

remer store
03-6276-7644

Sian PR
03-6662-5525

1LDK
03-3780-1645

1LDK apartments
03-5728-7140