( PROLOGUE )

PROLOGUE

With the evolution of the Internet and smartphones,
Instantize shopping.
While it is possible to obtain goods of reasonable quality at a reasonable price, nowadays,
People who are particular about what they do look for things of value.
In fact, buyers at major department stores are,
Adults who used to choose reasonably priced items are now visiting the stores,
He says that he seeks well-designed and well-made products.

Valuable things are valuable for a reason,
So the price is high, but the joy of having it in your hands,
The experience gained from this experience should be irreplaceable.
This Series is "GENUINE (real)" and "HOUYHNHNM."
Under the title "GH", a combination of initials,
In an age overflowing with things
Explore what you really need to buy.

IN THIS ISSUE :.

Fashion Catalog
for Fall 2024

What special things should I add this fall?

Just when you thought endless summer would become a reality, fall suddenly arrives. It's time to say goodbye to the summer clothes that have served you well and get in touch with new fashions. Let's start with denim and sweatshirts, which are now in season. Or change your look with a bandana scarf, silver jewelry, or a wallet. In this issue, we offer a weekly selection of special items to add to your closet. We hope this collection of items will serve as a catalog.

denim

I was completely off my feet,
As soon as we feel a hint of autumn
Denim that makes you want to "wear" it.
Of course, I took my time growing it.
I don't care if it's your favorite denim,
It's time to add a new one.
It is a key item for styling,
Just by changing this one thing.
It suddenly makes me feel very excited.

Brand : M&A

LOEWE

Black Work Jacket

This model is a brushed-up version of the popular standard work jacket in a short length. The regular fit of this jacket is exquisitely balanced with a classic regular collar and patch pockets, and it is so familiar that it seems to be a standard item. The body is made of medium-weight washed cotton denim dyed black. The moderate bite gives it a cozy look. An anagram-embossed leather patch pocket on the chest. It is so supple that you can stroke it all the time.

Fabric

WASHED COTTON
DENIM

Price

¥ 180,400

Information

LOEWE JAPAN
CLIENT SERVICE

Tel.

03-6215-6116

Web

www.loewe.com

Brand : M&A

Dior

Essential Piece

Based on Dior's best-selling denim, these jeans feature the iconic top-stitched back pockets that have been present since the men's line was launched, and are finished with exquisite wash and damage processing. The silhouette and the degree of bite are impeccable. The silhouette and the bite of the jeans are both impeccable. The Aqua-Save process is a technology that reduces the amount of water used during the dyeing process. The amount of water required for this process is said to be only one cup (!). The amount of water required for the process is said to be only one cup (!).

Silhouette

REGULAR FIT,.
5 POCKETS
STYLE

Price

¥ 155,500

Information

Christian Dior

Tel.

0120-02-1947

Web

www.dior.com

Brand : M&A

PRADA

New Classic

Made in Japan of selvedge denim, this jacket has a classic look and feel. The cinch back, paper patches, and yellow and orange stitching on different parts of the jacket are all details that are reminiscent of vintage denim. Needless to say, the denim is slowly woven on a shuttle loom. The denim is slowly woven on a shuttle loom and will show an exquisite bite as it wears in. The contrast with the shiny metal parts, including the triangle logo on the right corner, is also a good point. The relaxed silhouette of this item when worn over the body is seamless in every way.

Fabric

NON WASH DENIM

Price

¥ 357,500
(Estimated Price)

Information

PRADA CLIENT SERVICE

Tel.

0120-45-1913

Web

www.prada.com

Brand : M&A

THE ROW

Simple Is Best

A classic five-pocket in a one-tone brown color scheme by . The brushed finish on the thick cotton fabric allows plenty of air to flow through. The leather patches are omitted, in keeping with the Maison's emphasis on anonymity, but the beautiful silhouette immediately identifies the jeans as "The Row" jeans. The relaxed fit of these jeans has a moderate amount of room around the thighs, which dissipates toward the hem. This is one of the greatest highlights of "The Row," which is not afraid to say that it pays homage to Savile Row.

Silhouette

REGULAR FIT,.
5 POCKETS
STYLE

Price

¥ 163,900

Information

THE ROW JAPAN

Tel.

03-4400-2656

Web

therow.com

Brand : M&A

Maison Margiela

Like Vintage

The faded look that looks like it could be found at a flea market is the result of the stonewashed finish. The yellow stitching gives it an authentic appearance. The three-dimensional silhouette around the chest is guaranteed to make you fall in love when you put on the sleeves. This denim jacket is in line with this season's theme, which is a search for informal formality, and it will also be comfortable on your body. Just match it with your existing slacks and you will have the next standard formal style.