( PROLOGUE )

PROLOGUE

With the evolution of the Internet and smartphones,
Instantize shopping.
While it is possible to obtain goods of reasonable quality at a reasonable price, nowadays,
People who are particular about what they do look for things of value.
In fact, buyers at major department stores are,
Adults who used to choose reasonably priced items are now visiting the stores,
He says that he seeks well-designed and well-made products.

Valuable things are valuable for a reason,
So the price is high, but the joy of having it in your hands,
The experience gained from this experience should be irreplaceable.
This Series is "GENUINE (real)" and "HOUYHNHNM."
Under the title "GH", a combination of initials,
In an age overflowing with things
Explore what you really need to buy.

IN THIS ISSUE :.

Fashion Catalog
for Fall 2024

What special things should I add this fall?

Fall is the season of appetite, fall is the season of sports, and fall is the season of fashion. While many words are associated with this season, the first thing we should do is tune up our outfits. Check out the contents of your closet and welcome in the new. The special pieces we've laid out here are waiting to meet you. Denim and sweatshirts are in season right now. Change your look with bandana scarves, silver jewelry, and wallets. There is no instruction manual for fashion, but we hope you will use this as a catalog for now.

Sweatshirt

T-shirt and shorts for a completely limp body.
It is a little heavy for outerwear out of the blue.
Speaking of clothes that look right and can be worn as an extension of a T-shirt
After all, it is a sweatshirt.
We chose a loose-fitting silhouette,
You can wear it without hesitation.

Brand : M&A

MARNI

Grunge Mind

This hoodie is an iconic piece from the pre-fall collection with a classic grunge style theme. Garment-dyed, hand-stitched, mended, and damaged. The logo is hand-stitched and embroidered on the chest. This is a hoodie that is rightly proud to reflect the playfulness, punk spirit, and craftsmanship that is typical of "MARUNI. The body is made of organic cotton jersey with a firm hand-feel. The relaxed fit is just right.

Type

HOODIE

Price

¥ 139,700

Information

MARNI JAPAN CLIENT SERVICE

Tel.

0120-374-708

Web

www.marni.com

Brand : M&A

DRIES VAN NOTEN

Essential Piece

Dries Van Noten has never had a so-called "standard" sweatshirt, but this one has been produced season after season for the past several years. The reason for this success is the rounded silhouette, with customers buying a new color for each new season. The balance of the gentle shoulder line, loose fit, and short length is the ultimate in modernity, as you can see when you put it on. The new collection is made of 100% cotton with a beautiful fall-feel. The beige color is also suitable for fall.

Type

CREW NECK

Price

¥ 63,800

Information

DRIES VAN NOTEN

Tel.

03-6778-7975

Web

www.driesvannoten.com

Brand : M&A

THE ROW

Changing The Style

This hooded pullover in moist cotton, reminiscent of soft, absorbent skin, is minimalist, as if to emphasize the potential of the material. There are no kangaroo pockets or drawstrings on the hood. Along with the material, the beauty of the silhouette emerges. The boxy silhouette with dropped shoulders is a perfect example of outerwear style. The only playful feature is a switch running down the center of the back of the body. It is said to represent the single street of Saville Row, from which the name "The Row" was derived.

Type

HOODIE

Price

¥ 141,900

Information

THE ROW JAPAN

Tel.

03-4400-2656

Web

therow.com

Brand : M&A

LOEWE

Hi, Autumn Color!

This high neck piece is made of medium weight loopback washed cotton fleece. Loopback refers to the so-called "pile back" of a sweatshirt. The familiar details of the sweatshirt, such as the ribbed collar, sleeves, hem, and front V-gusset, also add a nice touch. The color is washed orange. The texture of the fabric, finished with a processing method named "vintage-effect wash," literally gives it a faded hue. The relaxed fit with drop shoulders will give you a modern look when you wear it.

Type

HIGH NECK

Price

¥ 127,600

Information

LOEWE JAPAN CLIENT SERVICE

Tel.

03-6215-6116

Web

www.loewe.com

Brand : M&A

JIL SANDER

Straight or Round

The genre of this item is a crew-neck sweatshirt, but its playful spirit is interesting and out of the box. One of them is the hem, which has a structure that allows you to tie it up. If you wear it as it is, you will see a straight silhouette, and if you squeeze it, you will see a round silhouette. The other is the back. It is a patchwork-like pattern composed of huge V-gusset-like parts. The padded shoulder area is another detail that should not be forgotten. The material is 100% cotton. The raised fabric is so supple that it almost melts in your hands.