The North Face Purple Label's next-generation mountain coat.

There is no doubt that cashmere, with its enchanting texture, and cowhide, with its fine and soft texture, are both precious natural materials. But the times are certainly changing. In today's fashion, the environment cannot be neglected. The North Face Purple Label" has provided a solution to this dilemma. The new mountain coat, featuring the revolutionary Brüde Protein™ fiber, is elegant, functional, and infinitely eco-friendly. This is what it means to be both aesthetically pleasing and environmentally friendly.

Photo_Ryohei Ambo
Styling_Kazuro Sanbon
Hair_Tenju
Make_Suzuki
Illustration_Hisayuki Hiranuma
Text_Keisuke Kimura
Edit_Soma Takeda

The North Face Purple Label Brewed Protein Mountain Coat ¥198,000¥39,600, Double Bilt Field Cardigan ¥39,600, Pack Field T-shirt (3-pack) ¥14,300, Field Sweatpants ¥19,800 (all Nanamica Mountain)

The North Face Purple Label Brewed Protein Mountain Coat ¥198,000Herringbone field jacket ¥39,600, herringbone field wrap pants ¥26,400, mountain wind vest ¥27,500, pack field socks ¥4,180 (all Nanamica Mountain)

The North Face Purple Label Brewed Protein Mountain Coat ¥198,000Field Coach Jacket ¥29,700, Thermal Field Long Sleeve T-shirt ¥15,400, Chino Wide Straight Field Pants ¥26,400 (all Nanamica Mountain)