New Balance, for parents and children to wear together.

For children who love to play outside. And for fathers who watch over them and sometimes enjoy their play from the same perspective. ABC-MART offers shoes that enhance the time between parents and children on holidays. The "578" is a shoe for kids that is easy to put on and take off with Velcro, and the "1440" is a men's model equipped with "Fresh Foam X." The "1440" is a lightweight, running-inspired shoe that is typical of New Balance. Wearing the light running-inspired shoes that are typical of New Balance, you can go to the park as usual today!

Photo_Kai Naito
Movie_Ryo Iwaki
Styling_Izumi Atsuo
Hair & Make up_Moeka Kanehara
Model_Tomoya Kageyama,Ryutaro Nakamura
Edit_Hideki Shibayama

I want my child to wear "578".

New Balance〉Shoes ¥5,390 (ABC-MART), used blouson ¥4,950, shirt ¥3,850, ringer T ¥4,950 (all at Harajuku Chicago Harajuku store)Others: stylist's personal effects

Children grow up so fast that it is difficult to buy more shoes. As parents, we want them to wear shoes that are comfortable, but we also want to be mindful of price. For this reason, we recommend the New Balance "578" running shoes for juniors.

The thick midsole promises cushioning and elasticity, and the rubber outsole provides grip and durability. The Velcro design eliminates the need to tighten shoelaces, and the wide design allows for a comfortable, spacious fit. These shoes are equipped with features that are ideal for children who run around, jump around, and play actively.