The Setoda Lemon Marathon has given us a glimpse into the future of marathons.

This event is specially sponsored by Goldwind Inc. and THE NORTH FACE, a company operated by Goldwind Inc. FACE, a company operated by Goldwyn, Inc. and its subsidiary, THE NORTH FACE, is a special sponsor of this event, which is characterized by its "environmentally friendly management," as exemplified by the "My Bottle Run. First, let us introduce some of the specific measures taken to reduce environmental impact.

The most important point is that, with the cooperation of "Goldwyn," the CO2 emissions associated with the event were visualized while reducing the amount of CO2 emissions. Paper cups and plastic bottles at water points, which cause garbage, were completely eliminated, and participants used their own bottles and water jugs provided by "Goldwind. In addition, the event offset 10 tons of CO2 emissions from the transportation of participants, which could not be covered by such reduction efforts.

The credits used for offsetting are "J Blue Credits®," which were converted into credits through Onomichi City's Blue Carbon Offset Promotion Project "Satoumi Creation through Onomichi Sea Cradle (Tidal Flat and Seaweed Bed) Restoration. Blue Credit® refers to a system that quantifies "blue carbon," carbon that accumulates on the seafloor and in the deep sea, and allows companies to purchase credits in the form of support for environmental conservation efforts, with the profits going to fund activities to protect the marine environment.

In this project, profits from credit sales are used for seaweed bed restoration projects, so the offsetting by the "Setoda Lemon Marathon" will not only bring the marathon closer to carbon neutrality, but will also help restore the marine ecosystem. This is the first attempt in Japan to offset locally produced and locally consumed carbon for a marathon event using "J Blue Credits®.

Participants were also encouraged to use public transportation such as buses and trains and to carpool in order to emit as little CO2 as possible.

The three participants in the competition also traveled from Tokyo to Setoda via bullet train and ferry. The same is true for the Huinamu filming team. Rental bicycles were used for local coverage.