HOUYHNHNM

FEATURE|Let's Make A Sports Mix!

nike_sportsmix_w1200

Let's Make A Sports Mix!

How to make a sports mix.

Lifestyle wear by sports brands is attracting attention for its superior functionality and excellent design suitable for daily life. In this issue of Huinum, we focus on the Nike Tech Pack tops by Nike Sportswear. Stylist Yohei Usami explains the ideal sports mix style for today.

  • Photo_Kenta Sawada
  • Styling_Yohei Usami
  • Hair & Make-Up_Takuya Baba
  • Model_aReK, Hasse Lemola
  • Edit_Hiroshi Yamamoto

  • Add this entry to Hatena Bookmarks

nike_sportsmix_3
nike_sportsmix_2

Nike Sportswear half-zip hoodie ¥24,000 (NIKE Customer Service 0120-6453-77)

Young & Olsen The Dry Goods Store thermal cut and sewn ¥13,000 (BEAMS HARAJUKU 03-3470-3947), Markerware pants ¥34,000 (PARKING 03-6412-8217), Nike Sportswear shoes ¥14,000 (NIKE Customer Service 0120-6453-77)

nike_sportsmix_3
nike_sportsmix_4
nike_sportsmix_5

BEAMS PLUS turtleneck top ¥7,800 (BEAMS PLUS HARAJUKU 03-3746-5851), BEAMS pants ¥14,807 (BEAMS HARAJUKU 03-3470-3947), Nike Sportswear shoes 1 TP3T18,000 (NIKE Customer Service 0120-6453-77), [Vinyl Archive] knit cap ¥7,000 (LMH 03-6427-5136)


Fashion and sports, they are getting closer to each other.

As a stylist, what do you think of the recent trend toward sports mixes?
Usami:There is an impression that fashion and sports are getting closer to each other. Fashion brands are becoming more casual, while sports brands are actively incorporating fashion by collaborating with various designers.
What is your impression of Nike Sportswear?
Usami:I have the impression that you are actively using technology cultivated in the performance scene. I wonder if you are consciously working on how to make daily life more comfortable, rather than separating it out as fashion.
The Nike Tech Pack is the most technologically advanced lifestyle apparel available.
Usami:The "Nike Tech Pack" collection has accelerated the sports mix, hasn't it? The Nike Tech Pack collection has accelerated the sports mix, and I think it has given a new value to the sweatshirt, which had an image of being bulky, by using cutting-edge technology and pattern-making to make it into a comfortable and stylish item.

nike_sportsmix_6
nike_sportsmix_7

Nike Sportswear's Reveal Jacket ¥25,000 (NIKE Customer Service 0120-6453-77)

LACOSTE knit ¥26,000, polo shirt ¥18,000 (both LACOSTE Customer Service 0120-37-0202), Vinyl Archive pants ¥25,000, cap ¥8,000 (both LMH 03-6427-5136), Nike Sportswear shoes ¥18,000 (NIKE Customer Service 0120-6453-77). Nike Sportswear shoes ¥18,000 (NIKE Customer Service 0120-6453-77)

nike_sportsmix_8
nike_sportsmix_9

Nike Sportswear half-zip hoodie ¥24,000 ¥25,000 (NIKE Customer Service 0120-6453-77)

Mock neck top ¥16,000 (PARKING 03-6412-8217), pants ¥25,000 (LMH 03-6427-5136), shoes ¥14,000 (NIKE Sportswear) customer service 0120-6453-77)


Fine-tune it while harmonizing it with the material.

What did you think of this season's tops used in this styling?
Usami:From the original form derived from ergonomics, to the combination of tech fleece and tech knit, to the seam treatment. It is interesting just to look at it as a product first, because you can see how the evolution of technology has influenced the design.
Moreover, when I actually put the sleeves on, I was surprised at how comfortable it was. To be honest, I even wanted to wear it on my bare skin. The tech-knit sleeves in particular feel new against the skin, and the colors created by the unevenness are beautiful.
Are there any points you were conscious of when styling?
Usami:I was conscious of matching bottoms with nylon and stretchy technical materials, rather than natural materials such as jeans and chinos. I think of it as adjusting the coloring and overall silhouette while harmonizing the materials on the top and bottom.
How did you feel when you actually put them on the models?
Usami:It's a product that is worth looking at, but when you put it on, you feel comfortable in it. I think this kind of balance is unique to Nike Sportswear. I think that Nike Sportswear brings technology into our real lifestyles in a smart way.
What do you expect from Nike Tech Pack in the future?
Usami:Technology will continue to evolve rapidly in the future. In that sense, I think the role of the "Nike Tech Pack" is very important. That is why I hope that you will continue to actively create collections that make us feel close to the latest technology. I have high expectations.

nike_sportsmix_10

Yohei Usami
Stylist. In addition to various media, he also handles styling for brand catalogs, advertisements, and artists. He is also highly conscious of sports as well as fashion, having immersed himself in soccer since childhood and challenging himself to run a full marathon.

nike_sportsmix_11

(left) Nike Sportswear half-zip hoodie ¥24,000, (right) Nike Sportswear rebel jacket ¥25,000

  • Add this entry to Hatena Bookmarks

Page Top