People who wear Margaret Howell. Ayumi Nakajima and Momoko Fukuchi

People who wear Margaret Howell. Ayumi Nakajima and Momoko Fukuchi.

Finding the best materials and designing from there. MARGARET HOWELL's clothing is not fashion that follows trends, but clothing that is rooted in daily life. Therefore, from the first time you put your sleeves on, they become familiar with your skin and reveal your personality. This time, we produced a short movie starring Ayumi Nakajima and Momoko Fukuchi wearing Margaret Howell's clothes. The film is presented along with a special interview with Daisuke Iga, the director and stylist of this project.

Direction&Styling_Daisuke Iga

Movie Direction_Yohei Haga

Movie&Photo_Yoko Kusano

Camera Assistant_Yuma Maehara

Lighting_Takashi Watanabe

Music_uri gagarn

Hair&Make_Minako Suzuki

Cast_Ayumu Nakajima, Momoko Fukuchi, Akito Inui

Text_Shinri Kobayashi

Edit_Daiki Yamazaki,. Soma Takeda

About the behind-the-scenes of the filming.

Iga-san, you were involved in this project as the general director and stylist. First of all, could you tell us the story behind the making of this movie?

Iga: Two men and a woman posing side by side - if we were going to go to the trouble of making a short film, it would not be interesting to do something so ordinary. So we discussed it among the staff and decided to make a short film with actors.

In the case of a film, there is a script, and the director, actors, and art directors all work on it as a standard. This time, I wanted to shoot an etude (improvised play) within a short time frame, so I decided on a light setting to make it easy for everyone to play around with. The theme was something like "two people in an awkward situation. It is a short story about Nakajima who prepares to open the restaurant until Inui-san, the owner, arrives, and Fukuchi-san who is asked to unlock the door of the restaurant on short notice.

Left: Margaret HowellBlouson ¥64,900, ,Polo Shirt ¥22,000, ,Sandals ¥62,700MHL.〉, [MHL.〉].Pants ¥30,910(All by Margaret Howell)
Right: 〈Margaret HowellShirt ¥ 33,000, ,Pants ¥35,200, ,Sandal ¥126,500(All by Margaret Howell)

How are Nakajima-san and Fukuchi-san doing now that you have finished filming?

Fukuchi: This time, since there was no script, I was able to use the clothes as clues to freely develop the character's character.

Nakajima: I am not good at standing in front of the camera without any lines, showing off my clothes and my face. Today was my first meeting with Mr. Fukuchi, and I didn't have to make my clothes look particularly pretty, so I was happy to be in front of the camera as I was and as we were in relation to each other (laughs).

Left: 〈Margaret HowellKnit ¥44,000, ,Scarf ¥35,200, ,Sandal ¥126,500(All by Margaret Howell)
Right: Margaret HowellShirts ¥38,500, ,Pants ¥44,000(All by Margaret Howell)

So it felt like you were on a regular shooting location?

Nakajima: No, or differently, it was really "as is".

Iga: Today is somewhere in between. It depends on whether you wear the clothes as Ayumi Nakajima or as Takahashi Shimamoru, and which persona you wear the clothes as.

Nakajima: There are roles in a play, but in the end, I think it is important to be able to express "as myself" through the role. No matter what the role or setting, if I forget what I am feeling in the scene or the relationship with the other person, I will just see "an actor playing another person. I think I was able to be present in the scene by integrating all of these elements in today's shooting.