New collection of lots to wear beautifully with rough tension.

Lotto, a long-established Italian sports apparel manufacturer established in 1973, has been developing soccer shoes since the 1980s. The brand has been loved by many professional soccer players, including former Dutch superstar Ludo Fritto and Andriy Shevchenko, known as the "Ukrainian Arrow," who were active in the 2000s.

Photo_ Ryohei Obama
Styling_Takuya Raita
Hair_HORI
Make_Chihiro
Text_Atsutaro Ito
Edit_Seiya Kato

Crossover of the moods of two cities, Milan and New York The collection is a crossover of the moods of Milan and New York.

Lotto, a long-established manufacturer with a history of over 45 years, has announced its rebranding for the Japanese market with Hiromichi Yumoto of SEE SEE as creative director, starting with the 2025 spring/summer season. The lineup of items is a fusion of the moods of two cities, Milan, Italy, the birthplace of the brand, and New York, USA, its current global base, as well as the street culture that has taken root there.