Since Mr. Stefan Wendler assumed the position of creative director in 2022, Gramicci has been expanding its range of expression through numerous collaborations with fashion brands and the opening of flagship stores. The brand is now releasing its first archive book.
The title of the book is "THE INCOMPLETE ARCHIVE. Edited and directed by Steep Learning Group, a UK-based creative platform with which we have had a close relationship for some time, the 148-page volume is a masterpiece.
Turning the pages, you will find an array of archived items released in the 80s and 90s, during the early years of the brand's establishment. The book is based on the testimonies of Stefan Wendler, Mike Graham, the brand's founder who is currently involved with the ROKX climbing wear brand, and Hiroshi Kubo of BEAMS, who brought the appeal of GRAMICHI as a fashion brand to the world, The book delves deeply into the history of the brand.
To commemorate the birth of this memorial volume, a market event will be held at the recently opened "Gramicci Harajuku" for two days on June 28 (Sat.) and 29 (Sun.).
In addition to a variety of archived GRAMICHI shorts selected by Nerdy Dogs™, a store in Gotokuji, there will also be a number of contents that will allow visitors to physically experience the world of GRAMICHI.
The lineup of interest is as follows.
Nerdy Dogs™.
Opened in Gotokuji in July 2023, this genre-specific vintage clothing store focuses on 90's archival outdoor clothing. The store is owned by Mr. Akimoto, who worked as a buyer for a major select store before setting up his own business.
BEDROCK SANDALS
BEDROCK SANDALS, based in Missoula, Montana, USA, was founded in 2011 by two adventurers with a vision to create the best sandals for a variety of outdoor fields and a dream to wear them everywhere on the planet and get to know them. The company was founded in 2011 by two adventurers with a vision to create the best sandals for a variety of outdoor fields and a dream to walk and get to know every place on the planet wearing them.
The Bulb Books
The Bulb Books is a flower shop in Tenno-cho, Yokohama. The store is named after the owner's favorite illustrated book of bulbs. The shop's activities range from business as a florist in town to gardening, weddings, store displays, stage decorations, and more.
inapot
The flower and plant service "inapot" was started in 2021 by Mr. Chubachi of The Bulb Book, a florist in Yokohama, Japan. He proposes various things related to flowers and plants, such as publishing flower erotic books.
NEW NEW YORK CLUB
Specialty coffees, hand-rolled bagels, craft beer, and the New York air provide a small but high quality happiness at the "beginning" and "end" of an ordinary day. We are a store that provides a small but high quality happiness at the "beginning" and "end" of your daily life.
If you purchase 20,000 yen or more including tax during the period from June 28 (Sat), the first day of the event, to July 3 (Thu), you will get this "THE INCOMPLETE ARCHIVE" on a first-come, first-served basis. If you have never been to the store, why not take this opportunity to visit?
For more information on other archive books and events, please see the information below.
Gramicci ARCHIVE MARKET
Dates: June 28 (Sat.) - June 29 (Sun.)
Location: Gramicci Harajuku
Address: 6-13-11 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00 - 20:00
Stalls: Nerdy Dogs™ / BEDROCK SANDALS / The Bulb Books / inapot / NEW NEW YORK CLUB
Contact]
Gramicci Harajuku
Phone: 03-3101-0210
gramicci.com