Suddenly, "La Jolla International Fashion Film Festival Have you ever heard of "Fashion Week"? To give a simple explanation, it is a festival where movies related to fashion from all over the world gather. Creators from all over the world aim to be nominated in one of the 10 categories, which are classified into genres ranging from art direction to hair and makeup.
This time, I would like to introduce an Italian fashion brand [Joon].ETROA short movie released by the men's fashion label, "The Menswear Collection". It was presented at the 2017-18 Fall/Winter Collection show held in Milan in January this year. The film was also selected for the Best Visual Effects Award at the aforementioned LLIFFF. In any case, please take a look first.
One man chases after an "unknown entity" as it moves deeper into the mountains. After witnessing the harsh side of the mountain, man is fascinated by the fantastic and sublime appearance of the mountain. Such a story is condensed into approximately 3 minutes. Inspired by the beauty of nature, Men's Creative Director Keane Etro's brain has been materialized through advanced editing and video technology.
The fashion film category is apparently gaining attention again on a global scale. This is an area that should be monitored closely in the future.
Text_Rei Kawahara
ETRO
www.etro.com
