NEWS

Translated By DeepL

Serialized "The Best of the Best" No.409 The back tells the story of Jil Sander's T-shirts.

Jil Sander's long T-shirts, which have been released several times in the past, now have "I STILL BELIEVE IN MAGIC" printed on the back.

The inspiration for the Pre-Fall 2025 collection was Canadian photographer Greg Girard's early work, Under Vancouver 1972-1982. The collection beautifully captures the atmosphere of Vancouver as it was when it was just a provincial port city, lined with bars and cafes that used to be a stopover for men working at sea, but that changed dramatically after the 1986 World's Fair.

After leaving his birthplace, Girard shifted his focus to Asia, taking as his subjects the Kowloon Fortress in Hong Kong, which was demolished in 1994, and Tokyo, which was booming in the bubble economy. In both cases, he used black-and-white photography or color photography relying on neon lights at night, and sublimated the turning points of the times into his works.

Seasonal message printed on the back.

Is the phrase "I STILL BELIEVE IN MAGIC" a nostalgia for something that is fading away, or a yearning for the fresh life force at the dawn of a new era? --Perhaps it is both. Perhaps it is both.

The design is in the long and short sleeve layered style familiar to fans, and the material is lightweight cotton jersey.


LONG SLEEVE T-SHIRT ¥108,900

Photo_Hiroyuki Takashima
Text_Kei Takegawa

INFORMATION

Jil Sander Japan

Phone: 0120-998-519
Official Site

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