It is no secret that A$AP ROCKY, who leads the music and fashion scene with his overwhelming presence and influence, has been named Ray-Ban's first Creative Director. His first project, "The Blacked Out Collection," launched last April, was a big hit with its innovative frames and newly developed ultra-black lenses.
On June 21 at 1:00 a.m. (Japan Standard Time), the latest and highly anticipated Ray-Ban model will be released simultaneously around the world. The Wayfarer Puffer" is a bold reimagining of the legendary "Wayfarer" model, a favorite of celebrities, artists, and creators around the world.
Taking inspiration from the world of art, the brand's appearance is a fusion of the hip-hop roots that he loves and high fashion, making it a unique and shining new symbol of streetwear. Let's take a quick look.
The Wayfarer Puffer ¥30,800
The seven colors include black, red, white, blue, pink, green, and yellow. The coolness of the timeless Ray-Ban brand, which boasts a long history, is blended with the exceptional creativity of Asap Rocky to create a fresh new look.
To commemorate this release, a campaign visual shot in his hometown of Harlem, New York, was unveiled. The models used in the campaign are residents and artists of the city who were casted on the streets of the city.
The eyewear, which will be the mainstay of this summer, will be available at Ray-Ban stores, online stores, and some authorized retailers.
For further details on other items, check out the official site.
