by Takayuki MinamiGraphpaperThis year marks the 10th anniversary of the founding of the "MADE IN PARIS" brand. To celebrate this milestone year, a pop-up store is being held in Paris in the midst of Fashion Week until June 29 (Sun.). Merchandise created especially for this event will also be available in Japan.
a Paris-based company that presents its own unique aesthetic.ILL-STUDIOThe lineup of merchandises produced with the "S/S Crew Neck Tee," "6 Panel Cap," and "Drawstring Tote Bag" as partners.
S/S Crew Neck Tee ¥16,500
Based on the brand's standard round-body jersey cut and sewn, this T-shirt features a different design for each color. Gray and black are silk-screen printed with a three-dimensional effect.
6 Panel Cap ¥15,400
Six-panel cap made of twill material with high-density woven "Solotex®" that excels in form recovery, stretchability, and lightness. Each color has a different graphic embroidered with the same color thread.
Drawstring Tote Bag ¥7,700
Drawstring tote bag made of twill material with the aforementioned "Solotex®" densely woven into it.
The design incorporates graphics, concepts, and keywords that mimic the installation space.
The concept is "FORM FOLLOWS FICTION". This is a critical paraphrase of the late 19th century principle of modern architecture, "Form Follows Function," which states the idea that "form is guided not by function but by story, narrative, imagination, and cultural context.
The keyword is "ambient," which refers to the invisible surroundings such as air, sound, light, culture, and space. The message is that form is created by stories and these elements that cannot be visualized.
The introduced merchandises will go on sale at "Graph Paper" stores from June 28 (Sat.). Will this pop-up store be a foothold for the company to expand overseas? We will keep an eye on "Graph Paper" in the future.
