NEWS

Translated By DeepL

Its name is Hera Green. There is only one month left until the debut of this intriguing new brand.

It's secretly the talk of the town.HELLA GREENThe following is a list of the most common problems with the

Focusing on the feelings, memories, and timing of the casual day-to-day, it grows with the person's way of life to accompany the memories, even if the meaning changes with emotion or the passage of time.

The brand's first collection, which expresses this philosophy through fashion, will be launched at the end of August.

The theme is STILL DREAMIN, a work jacket fully printed with an original camouflage pattern on the brand's iconic tough duck fabric, as well as the Osaka-based Yuge fabric farmThe highlight of the lineup is the attention to detail, including shirts made from deadstock fabrics collected by the

In addition, the store also offers accessories such as pottery handmade by craftsmen in Toki City, Gifu Prefecture, and disseminates art and culture with a unique perspective and sense of humor.NATAL DESIGNYou can't miss the collaboration items with

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