NEWS

Translated By DeepL

Make the summer of 2025 special. Helly Hansen produces a limited time beach house on Zushi Beach!

The rainy season has ended in the Kanto region, and we are now in the midst of a full-blown summer three-day weekend. A truly summer-like event will begin today, July 21 (Mon.), the day of the sea.

HELLY HANSEN, a brand with the theme of "Be with water," will organize a beach house for one week only.

The name "HELLY HANSEN BEACH HUS" is a collaboration with Hare, a beach house on the Zushi Coast of Kanagawa Prefecture.

Although it is said that people are moving away from swimming in the sea these days, I feel that there is still potential for people to spend their holidays relaxing at a beach house and feeling the summer without going into the sea.

During the period, the building will be decorated with original limited-time-only Helly Hansen decorations and products, and a curtain made from leftover fabric from the production process will welcome visitors to the front of the building.

In addition, a limited time menu is available under the supervision of "GOLDEN BROWN," a popular burger store in Nakameguro.

The menu is centered on ingredients from Norway, the birthplace of Helly Hansen, and offers a menu that makes you feel connected to the sea.

Incidentally, the staff wear for this summer's "Hare" will be made of a nylon material, "Morito Apparel Co.MURON®.The company employs a "one-stop-shop" system.

In addition, on the first day of the event, "Umi no Hi," there will be a public recording by Shonan Beach FM. On the weekend, there will be a foot-pedal board experience provided by "Hare" in conjunction with this collaboration, as well as secret live performances by artists.

It is good to relax at your usual beach house, but it is also nice to experience a special space and experience that is only available this summer.

We feel sorry for summer if we just lament that it is hot and hotter. Why don't you actively participate in contents to enjoy the hot summer?

INFORMATION

HELLY HANSEN BEACH HUS

Period: July 21 (Monday, holiday) - July 27 (Sunday)
Open: 10:00 - 20:00 (*Subject to change)
Location: Zushi Beach "Hare", 2-10 Shinjuku, Zushi City, Kanagawa Prefecture

7/21 (Mon., holiday) Shonan Beach FM public recording
7/26 (Sat) HOBIE® foot-pedal board experience (no reservation required)
7/27 (Sun) Acoustic live by secret artist
 
Hobby Foot Paddle Boarding Experience Event
Date: July 26
*Tickets for the experience will be distributed at "Hanare" from 10:00 a.m. on a first-come, first-served basis.
Fee: Free of charge
Experience Hours:
10:00-11:00 (2 ) and 11:00-12:00 (2 )
13:00-14:00 (2 ) and 15:00-16:00 (2 )
16:00-17:00 (2 ) and 17:00-18:00 (2 )
18:00-19:00 (2 people )
Duration of each experience: about 40 minutes
Limited to 2 people per session. Ends when capacity is reached.
Recommended for people over 130 cm in height.

Sunset Acoustic Live
Date: July 27
Time: 17:00-19:00

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