NEWS

Translated By DeepL

That famous tag team is back again. This time, a pop-up store will be held at Shibuya PARCO.

Released in March lastLimited edition of 55 eyewear nationwideLunetta BADA" and "UNTRACE" have been collaborating on a project that has also been the talk of the town. The next project by these two brands, each of which has many fans, is a pop-up event where you can actually hold the items in your hands.

The title "Since the Shade" is a keyword that expresses Renetta Bada's attitude toward new creation while inheriting its past history.

The event, to be held at Shibuya PARCO, will feature a full lineup of the Lunetta Bada collection along with the new Anthrace collection. The event is designed to allow visitors to experience the worldview of both brands through all five senses, including wearing, seeing, and touching.

And now, the limited items that everyone has been waiting for are also available. This time, instead of eyewear, T-shirts and caps were produced.

On the backs of the two T-shirts to be released, the visuals from "Lunetta BADA/Aldo Fallai in the Shade," a brand book published by Lunetta BADA in 1989, and the title of this event will be silk-screen printed on the back of each T-shirt. The idea that the graphics emerge as the light filters through the book is quite brilliant.

S/S Tee "Since the shade" A ¥11,000

S/S Tee "Since the shade" B ¥11,000

The cap, on the other hand, features an embroidered "Since the shade" logo on the front. The cap is characterized by its versatility and can be worn with any item, and the graphic symbols scattered on the back and sides also play a role in accentuating the cap.

Two colors are available, navy and black, so you should choose the one you like best.

Embroidery 6P Cap ¥7,700

This is a rare opportunity to see unique products in one place, so be sure not to miss it.

Check out the information below for more details that you may be interested in.

INFORMATION

UNTRACE & Lunetta BADA POP UP "Since the shade

Period: July 31 (Thursday) - August 6 (Wednesday)
Place: Shibuya PARCO 1F "GATE
Address: 15-1 Udagawa-cho, Shibuya-ku, Tokyo
Hours: 11:00 - 21:00
Phone: 03-6415-7722

Contact]
UNTRACE
untrace.shop
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