Take the family to Shonan this summer. Triple collaboration with the themes of local, family, and Enoden is about to go on sale.

Shonan is known as the setting for numerous movies, TV dramas, and nationally popular anime. The three parties, who share a common desire to "create many memories" in this scenic area, have joined forces to create a special collaboration for people who love the local area.

The three companies are the "Well-being Culture Store" concept.California General StoreChigasaki-based artistRYU AMBEThe Enoden, the symbol of Shonan, allows passengers to travel between Kamakura and Fujisawa with a spectacular view of Enoshima.

The themes are local, family, and Enoden. A total of 8 items have been created, including T-shirts and caps for parents and children to enjoy together, as well as sakosh and bottles. The lineup is fun for parents and children alike, so why not wear matching items with your family this summer and take the Enoden to Enoshima? How about spending such a holiday together?

Unisex T-shirt ¥5,940
Black, White / S, M, L, XL
Kids' T-shirts ¥4,950
Kelly, White / 110, 130

Sakosh ¥4,950
Black, White

Cap ¥5,940
Black, Natural
Kids Cap ¥4,950
Kelly, Natural

Sticker ¥693
Kelly, White

Tenugui hand towel ¥2,200
Black, White

Koozy ¥1,397
Black, Kelly

Nalgene Bottle ¥3,960

Each item features a catchy graphic depicting Enoden in summer by RYU AMBE, with the symbolic green color of Enoden also playing a role as an accent.

To celebrate the release, RYU AMBE will be holding silk-screening and live painting events at the California General Store and in the waiting room of the Enoshima Station, so if you are interested, please join us.