NEWS

Translated By DeepL

Daido Moriyama and Maica Arnado. United Athle has brought them together for a one-day pop-up store.

United Athle is a blank apparel brand with a history of over 90 years.

The company has maintained the tradition since its founding of "If it ain't tough, it ain't a product," and has been loved by men and women of all ages for its simple yet comfortable silhouettes and manufacturing.

United Athle has collaborated with two unexpected people. A pop-up store will be held by Daido Moriyama, a leading Japanese photographer, and Myka Arnado, an up-and-coming graphic designer, to sell items such as silkscreen posters and T-shirts in limited quantities.

Each ¥5,500

Printed on the posters are cityscapes cut out by Daido Moriyama with typography by Micah Arnad. All five designs are incorporated into posters and T-shirts.

The keyword is "vocabulary of the city. The photographs are layered with words as if dancing on a photograph of a moment, and transformed into posters and T-shirts, the photographs return to the city, vividly revealing the memory of the city and the trajectory of the viewer's gaze.

The pop-up is limited to one day only, Saturday, August 30.

Don't miss this one-of-a-kind collaboration between two people from different generations brought together by United Athletic.

INFORMATION

DAIDO DICTIONARY presented by United Athle

Dates: Saturday, August 30
Location: THE PLUG
Address: 1F, 6-12-9 Jingumae, Shibuya-ku, Tokyo
Hours: 12:00-19:00
Instagram:@united_athle

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