Luxury clad in a real urban air. AMIRI, which has won many fans, including celebrities, with its bewitching mood, has unveiled a new campaign visual for the fall/winter 2025 season.
Los Angeles was chosen as the setting. Against the backdrop of a neon-lit nightscape, the story is spun as a nighttime epic depicted through images and photographs. Please start with this movie.
The Hollywood Roosevelt Hotel, an iconic Art Deco building on Hollywood Boulevard, is the base of operations. With its Golden Age movie atmosphere and iconic characters from the past and present, the hotel continues to be a landmark in the city.
The campaign footage and visuals consist of various snippets of life over the course of a single night, unfolding from a hotel suite to a limousine to a dimly lit, luxurious bar. These scenarios, meticulously scripted and staged, are being shot on 35mm film by Drew Daniels of "Anora.
A nostalgic look at the glamour of the past and the dynamism of the present are combined and sublimated into rich colors and dreamlike visuals.
Each of the actors of yesteryear, including Miles Caton and Lucky Blue Smith, have established their own unique fashion and distinct style in this campaign visual.
From sophisticated men's tailoring featuring a relaxed '70s silhouette to shimmering embroidered crochet evening dresses, embroidered bomber jackets and shiny embroidered tuxedos, every item carries meaning and reflects emotion.
If you are interested in the full campaign,Brand Instagramand ... andOfficial SiteCheck out the
