Trends are born and disappear repeatedly in the fashion industry. In the midst of this dizzying trend, a new brand has been born.
“SANMONTis a brand that will launch in the fall/winter of 2025. It was launched by a unit of creators who have been involved in manufacturing products for fashion and outdoor brands, with the concept of "making only 'necessary' clothes.
Before a detailed explanation, please take a look at the visuals first.
People need a variety of things to live their lives, and "food, clothing, and shelter" in particular are indispensable to everyone. Sunmont" produces clothes focusing on such "things that exist as a matter of course, but that we would be troubled if we lost.
That's why their clothes are all designed to be worn for a long time without getting tired of them, and made of materials that become more and more durable the more you use them. Looking at their looks, you will find light navy-based knitwear, cargo pants, field jackets, and nep denim pants. All of them are basic in design, although they are somewhat loose in size. Therefore, they can be worn with beautiful leather sandals or lace-up shoes, or with trekking boots. They are not affected by trends, and are likely to stay with the wearer for a long time.
They are also focused on Japan. They continue to make clothes that are needed in Japan, where the climate changes with the seasons.
Its identity should become clearer as the season goes on. I will limit myself to a brief introduction here, and you are free to imagine the rest from the photos.
Sunmont, stay tuned.
