A global sports brand that operates in more than 100 countries and supports more than 15 soccer teams and 200 athletes.Lotto〉. Since the appointment of Mr. Hiromichi Yumoto as the Japanese creative director, I have the impression that the brand has become more compatible with fashion.
The visuals for the upcoming fall/winter 2025 season have arrived from the brand. A total of 14 models will be on display, each with the character of "Lotto," which has long been a leader in the sports industry.
Photographed by photographer Katsuhide Morimoto and stylist Dai Ishii, who continued their work from last season. Please enjoy the new fashion that echoes the "now" of Milan, New York, and Tokyo.
The collection offers a wide range of colors, from highly versatile basic colors to colors that will lift your spirits just by wearing them, and all of them have a sporty silhouette that is not overbearing. Each item is printed with the symbolic keywords "MILAN TO NEW YORK TO TOKYO" and the double-diamond mark "Lozanga" that has spun the history with many top athletes. The "rosanga" is printed on each item, so we recommend that you find one you like and add it to your wardrobe for the coming season.
The items are said to be available in stores sequentially from today, so if you find an item you are interested in, please visit your nearest "Urban Research" store as soon as possible.
