Godzilla, a monster that has spawned many followers since its appearance in 1954. Its overwhelming presence has attracted attention not only in Japan but also overseas. The Hollywood version of the movie "Godzilla x Kong: A New Empire," which was released last year, grossed more than 84.5 billion yen at the worldwide box office, which is amazing.
Gojira has now teamed up with LACOSTE.
This was realized through "My Lacoste Art Program Vol. 9," a limited-edition project at the Lacoste Harajuku store. To recap, the "My Lacoste Art Program" is a project to present a collection featuring crocodile designs in collaboration with artists active in a variety of fields. While the program has featured fine artists, illustrators, and musicians in the past, the appointment of Gojira is a surprise.
This time, Godzilla and his rivals have come to Lacoste's crocodile world - the design is based on the playful theme of "Play together. Godzilla, King Ghidorah, Mothra, and Mothra larvae are depicted playing with the crocodile.
Godzilla T-shirt ¥15,400 each
King Ghidorah T-shirts ¥14,300 each
Godzilla + Lacoste T-shirt ¥15,400
Mothra T-shirt ¥14,300 each
Godzilla polo shirt ¥22,000 each *Only at Hibiya store and online store

Godzilla + Lacoste polo shirt ¥22,000 *Only at Hibiya store and online store
Gojira Foodie ¥30,800
King Ghidorah Hoodie ¥30,800
Socks ¥3,300 each
These items will go on sale on September 19 (Fri.). Normally, the "My Lacoste Art Program" is available only at the Lacoste Harajuku store, but for this special occasion, the items will also be available at the Lacoste Hibiya store and online store.
Purchasers of "My Lacoste Art Program Vol. 9" items for 16,500 yen or more including tax will receive a limited number of bandanas. Depicted on the bandana are Godzilla and his rival monsters that appear in this initiative, as well as Minilla, who appears only on the bandana.
Novelty bandana (image shown)
Furthermore, from September 19 (Friday) to October 8 (Wednesday), the Lacoste Harajuku store will display Godzilla (2002) and Mothra Larva (2003), and the Lacoste Hibiya store will display King Ghidorah (1998), which is sure to be a hit with fans.
This is truly a special collection for all generations to enjoy. If you are interested, please do not miss it.