¥ellow Bucks is featured in Timberland's local campaign. There will be collaborative items, a new single, a special live performance, and lots of highlights.

The other day,This articleTimberland's brand campaign "Advice of an Icon" was launched at The follow-up campaign is already underway.

While the last issue introduced a global project, this time it is a local campaign in Japan. The model for this campaign was ¥ellow Bucks, a rapper with a unique flow and star power that makes him stand out from the crowd.

¥ellow Bucks
Born in Gifu Prefecture in 1996, he began his career as a rapper in the 3MC group Young Busta, which he formed when he was 16 years old, and changed his name to his current artist name after the group broke up. He then rose to stardom as one of the most talented rappers of the new generation after winning a rap audition program he entered in 2019. He has headlined at some of the biggest hip-hop festivals in Japan, and is popular as one of the leading rappers in the Tokai area and in Japan.

This effort was not limited to just campaign models, but also extended to manufacturing. This was the first collaboration between the two, resulting in a special edition (limited to 30 pairs) of the "6inch Premium Water Proof Boots" featured in the campaign, as well as a photo T-shirt in two colors.

38,500 yen

¥9,900

In addition, ¥ellow Bucks has written a new single, "ICON," for "Timberland," which was released today. The song, which describes how to be an iconic figure with a large number of fans, is a must-listen.

ICON / ¥allow Bucks
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To commemorate this, a special live concert will be held on September 28 (Sun.) at "HARLEM" in Shibuya.

This is an invitation-only day event from 7pm to 10pm, so if you like hip-hopthis way (direction close to the speaker or towards the speaker)Check out the application process from

The local campaign is full of contents, but the most interesting thing is the release date of the items. The Timberland Shibuya PARCO store, located on the 5th floor of Shibuya PARCO, will start selling the items on September 20 (Sat), so it would be a good idea to schedule a time to get them now if you want to get them.