The grand opening of OBEY SHINJUKU will be held tomorrow.

I can't stop thinking about it.Shepard FaireyIn addition to his graphic creations, "OBEY" has recently developed a wide range of authentic items that fit in with everyday life, expanding its range of expression with each passing season. The brand's popularity can be seen from the fact that two flagship stores, "OBEY TOKYO" in Harajuku and "OBEY OSAKA" in Minamihorie, were opened between April last year and now.

And tomorrow, September 17 (Wed.), the brand's third store, "OBEY SHINJUKU" will grand open in "LUMINE EST," where various lifestyle-related shops are located. The grand opening of "OBEY SHINJUKU," the brand's third store in total, will take place in "LUMINE EST," where a variety of lifestyle-related stores are lined up.

The new Fall/Winter 2025 collection, which was just launched recently, as well as the ever-popular limited items will also be released, so if you have time, why not take a peek at them?

Also, since it was the first day of the memorable opening, from 10:00 p.m., Shibuya's "Ruby Room TokyoThere will also be an after-party at the "MARCH 31, 2012" event. Admission is free for everyone, so if you happen to be in the neighborhood, you might want to stop by.

Don't miss this unique opportunity to experience the ever-growing world of Obey.

Further details on other stores and events can be found in the information below.