A new originating point for Camper. The brand's first concept store is now open at Shibuya Parco.

“CAMPERThe breakthrough of the "MURATA BOY" brand shows no signs of slowing down. The first concept store will be opened at Shibuya Parco.

Camper, which celebrates its 50th anniversary this year, has placed great value on creativity, playfulness, and communication since its founding. The first permanent store at Shibuya PARCO takes advantage of this spirit and expresses it in a completely different approach from the existing stores.

The interior of the store uses rugged materials and textures such as mortar. The store's minimalist and sophisticated impression enhances the collection items.

The fixtures are chosen to be as simple as possible, rather than decorative, giving the display more freedom. We plan to develop installations according to the season, and through these, we will transmit the brand's world view.

There are three projects to open the event.

First, the artist unit "Daisy BalloonThis is an installation by the "Musee de la Ville". They made a big impact at the recent 50th anniversary event, and will exhibit a newly reconstructed work for this opening. It is called "Resonance. The brand's signature color, red, round balloons will take on a new form in a single space.

Here is what they had to say on the occasion of the exhibition.

The round shapes change their shape as they vibrate from the outside to the center, changing individually and forming a memory image throughout the whole.

In conjunction with the installation, "Memoria," an upcycled "Apple bear*" balloon from the 50th anniversary event, will be on display. In addition, an original tote bag will be produced as collaboration goods featuring "Memoria" and given away to customers who purchase 29,700 yen (including tax) or more. On the day of the opening, there will also be an art balloon gifting, so please check it out as well. (All sales will end as soon as they run out.)

The "Apple bear 260 Series" is a project that returns the remains of the balloons used in the creation of the "Daisy Balloon" to the body of the apple bear, and by comparing the world that forms the microcosm with all the environmentalization of our time, reaffirms the theme of circulation and rebirth. The project is a project that reaffirms the theme of circulation and regeneration.

KARST 2 ¥34,100

TWINS(WALDEN) ¥37,400

As if to echo the arty space, the lineup includes the limited edition "TWINS" and "KARST2" models available only at "Shibuya Parco" to commemorate the opening. Also available are the "PIX" series with three-dimensional outsoles.

On the evening of the opening, Friday, September 19, a reception party will be held, open to everyone, so be sure to drop by. Let's celebrate the new beginning of "Camper" together.