The skiwear brand "PHOENIX" was founded in Japan in 1952, and has led the winter sports scene with constant innovations, such as the pioneering use of nylon materials.
Based on the technology cultivated by "PHENIX" over the past 70 years, a new collection line "PHENIX" has been launched in pursuit of fashion, and Daisuke Genma is directing the 2025 Fall/Winter collection.
Please see here first.
The concept of the new collection line is "FROM SNOW MOUNTAIN TO THE STREETS".
The innovative design by Mr. Genma is incorporated while inheriting the advanced materials and expertise essential for ski wear, such as "WINDSTOPPER® PRODUCTS by GORE-TEX LABS" with excellent wind resistance and high moisture permeability, and "Phoenix's" originally developed material with high water pressure resistance and moisture permeability in spite of its thinness. The innovative design by Mr. Genma has been incorporated into the product.
Phoenix's latest collection, which combines functional beauty and design, is a new challenge that embodies the brand's spirit of innovation.
Also of note is the collaborative line "PHENIX by TKMT," which features fashion designer Takahiro Miyashita as guest designer.
The item, which at first glance appears minimalistic, is condensed with Miyashita's unique storytelling, such as the reproduction of Joseph Beuys' fishing vest on the reverse side.
The item lineup includes the Happy Jacket with insulation that can withstand extreme cold, the MA-1 with down padding, and sack jackets made of wool tweed and velour with a three-layer finish.
All items are lined with fishing vest details, creating a reversible design with depth and a visually pleasing gimmick.
The items introduced here will be available at the online store in due course. Incidentally, there are also collaboration lines with "Chika Kisada" and "någonstans," focusing on women's wear, so keep an eye out for these as well.
