Alpha Industries will hold pop-up stores in 10 locations nationwide. The first one is at Parco in Shibuya. Look out for the collaboration items with Kamiya.

ALPHA INDUSTRIES has reached a turning point in its retail development in Japan after forming a partnership with TSI Holdings.

The restart of the brand will begin with a pop-up store that will tour the country, starting with the Shibuya Parco store. Please watch this movie first.

The items offered in the collection include a fresh color palette of Japan-planned colors such as blue and pink to give the impression of a new departure, nappa leather clad in a soft sheen, a mix of detachable cotton twill panels and flight nylon, and M-65-transferred trompe l'oeil nylon. The MA-1, a masterpiece, has been given a new look through a variety of techniques and material selections, such as nylon with M-65 transfers.

Authentic items such as the CWU45P and B-15 have been updated to a modern mood by rethinking their fittings while maintaining the design derived from their function as military wear.

The symbolic red ribbon attached to the left arm of the outerwear shows that the "core of the brand" has remained unchanged throughout the rebranding process.

MA-1 FLIGHT JACKET (HERITAGE)
33,000 yen

Also noteworthy are the items created in collaboration with KAMIYA.

The stencil process using a vintage stencil machine is combined with a white beige stain to express a texture different from that of a typical aged item. Since the designer, Koji Kamiya, likes to wear MA-1s arranged with pins on a daily basis, original pins are also attached to the MA-1.

ALPHA INDUSTRIES × KAMIYA MA-1
¥66,000

ALPHA INDUSTRIES × KAMIYA L/S TEE
¥19,800

ALPHA INDUSTRIES × KAMIYA S/S TEE
¥17,600

Mr. Kamiya expressed his feelings toward Alpha Industries on the occasion of this collaboration as follows.

I have long been fascinated by the ALPHA MA-1 and M-65 as cultural symbols through music videos and the styles of the artists who have shaped me. I have long been attracted to ALPHA's MA-1 and M-65 because of the way they are deeply connected to fashion while being "authentic" military wear, which overlaps with what I consider important in my creations, and I respect them.

The pop-up store, which will tour the country, will be available at 10 stores nationwide, including "Shibuya Parco", "Nagoya Rasic", "Cocoon City", "Sapporo Stellar Place", and "Tokyo Solamachi".

The first pop-up store at Shibuya Parco will open this weekend, October 4 (Sat). Please visit the venue and experience the new "Alpha Industries" firsthand.