What that person you are interested in suggests, what they use, what they pay attention to. Now that the same items can be purchased anywhere, items that have a context through such perspectives have value in this age.
In response to this trend, "UNITED ARROWS" has launched a new project. The name of the project is "UA CURATED.
Please start with the statement.
The three stores here are stylist TEPPEI, beauty salon FLEURI, and creative team Magic Island, each of which participated as collaborators, and are curated stores that combine their perspectives with those of "UNITED ARROWS".
PROJECT 1_Seeds of Character.
First, in the store titled "Seeds of Decency," nine portraits were taken under the supervision of Mr. TEPPEI, focusing on nine brands of "UNITED ARROWS". Coordinated outfits are lined up under the theme of "decency" hidden behind the outfits, and TEPPEI's thoughts and ideas on styling are attached next to the outfits.
This year's lineup also includes 10 items selected by Mr. TEPPEI himself that are fragrant with elegance.
PROJECT 2_UA HAIR
The next project, "UA HAIR," visualizes the relationship between hairstyles and fashion. The salon "FLEURI" in Daikanyama proposes hairstyles that bring out the "current mood x personal style" based on a rough dialogue with the models. Items that fit the mood created by the hair change are picked up from the various brands offered by "UNITED ARROWS".
PROJECT 3_Magic Island
Magic Island" is a team of creators born in the 1990s who are experts in a wide range of fields, from design and styling to visual expression using photography, video and graphics.
The store of the same name is a fictional select store that presents a unique American casual style, drawing on West Coast surf culture and the 90s revival. The store adds a new perspective to the items sold at "UNITED ARROWS" and proposes laid-back outfits for young people living in the city.
The official websites for each are open today, October 2, so please check them out.
