The excitement is back. The Umbro pop-up, which drew 13,000 visitors, will be held again this year at Kinetics.

As a finale to the 100th anniversary of his birth, the event was held last November.Umbro pop-upThe event was a great success. The event was a great success, with approximately 13,000 people in attendance.

One year has passed since then. The event that attracted so many people will return to Kinetics in Harajuku.

This pop-up, which will run for about two weeks starting tomorrow, will be as gorgeous as the last one in terms of content. There are four main topics that we would like to focus on.

【1. Customized print service]

The first is a customization service that will be available only on weekends. The theme is "Football x Art," and we will continue to introduce football as a culture from Japan.CITY BOYS FC", a graphic artist who also works as an art director.Rimo.Mr., winning fans with his style of flower and grass motifs.witnessThe content is a hands-on experience that allows users to print illustrations on clothing and shoes, which were written by three groups of artists.

The wear print service is available to anyone who purchases an eligible Umbro item in the store, so please be sure to participate. Of course, junior size items are also eligible.

Please note that the shoe stickers are a bonus for those who purchase Umbro shoes in the store, so please make sure you get the right one.

【2. Kosuke Kawamura × Umbro special collaboration item].

Next, we have made a name for ourselves around the world.Kosuke KawamuraThe collaboration items were produced with the collaboration with Mr. The lineup includes two types of T-shirts and sweatshirt parkas, both of which incorporate the vibrant and iconic touch of his work into their designs.

The quantities of both are limited, so be sure not to miss out if you are interested in purchasing one.

【3. Reissue of legendary drill tops].

The legendary Drill Jacket worn by the vocalist of a rock band that has reunited for the first time in 15 years and is about to embark on a world tour here in Japan is also back in print for this pop-up. It features the brand's iconic double diamond logo and a classic design in pale light blue.

If you are a fan or collector, this is a great item to get. Check it out too.

【4.BENE Premium Vintage Collection]

Lastly, I would like to introduce a select store that was well received at the last pop-up, "BENEA special booth at the "Umbro" store. This time, the store will welcome visitors with a lineup of gems focusing on Manchester, the birthplace of "Umbro".

In addition, collections such as "AWAY DAYS," "THE THIRD by UMBRO," and "UMBRO KOREA COLLECTION" by UMBRO, and collaboration items with Tokyo-based street wear brand "HELLRAZOR" will also be available. Collaboration items with Tokyo-based streetwear brand HELLRAZOR are also scheduled to appear at one corner of the venue.

AWAY DAYS
This collection is a continuation of the tradition of the English supporter. Inspired by the English soccer term meaning the days when supporters travel to away games to cheer on the home team, the collection features clothing that can be worn anytime, whether watching, kicking the ball, or traveling.

THE THIRD by UMBRO
Unconventional 3rd uniform series, different from home and away uniforms. This new-age football wear combines functionality and comfort with the traditional design features that have been cultivated as a football brand originating from Manchester, England.

UMBRO KOREA COLLECTION
This collection is released exclusively in Korea. A variety of apparel that is gaining popularity among local youth.

THE UMBRO HOUSE
A new line born from Umbro. Reinterpreting the inherited history from a modern perspective, the line combines the essence of sports with a sense of fashion. It proposes new lifestyle wear that fits in with everyday styles.

Umbro's pop-up, which is fun for both adults and children, will be held until October 26 (Sun.). This is a rare opportunity to see a collection of items that can be incorporated into fashion, so why not invite your friends and family to visit?