Hummel O and Basics to Host Joint Pop-Up Store at Midwest. Both brands' 25AW collections will come together.

Masanori Morikawa has many faces as a designer and creative director.

A joint pop-up store for HUMMEL 00 and BASICKS, two brands created by Mr. Morikawa, will be held at the select store MIDWEST.

During the exhibition, the lineup will be centered on the Fall-Winter 2025 collections of both brands. At HUMMEL O, the campaign visuals for fall/winter 2025 will be unveiled for the first time, and an installation focusing on soccer, which is the core of the brand, will be installed.

In addition, those who purchase "HUMMEL O" during the period will receive this soccer uniform on a first-come, first-served basis.

The pop-up store will be open for 9 days from October 11 (Sat) to 19 (Sun). Please come and see the world view of each brand, HUMMEL O and BASICS, at the pop-up store.