Pendleton x Singer-songwriter Dai Hirai. Don't miss this first collaboration as a Japanese artist!

Singer-songwriter Dai Hirai is popular among young people for his organic lifestyle based on surf music and the sound of his ukulele and guitar.

The collaboration item between Dai Hirai and PENDLETON, a brand from Oregon, U.S.A., has been announced. This is the first collaboration with PENDLETON for a Japanese artist.

The original design, specially drawn in the U.S., is based on "Serape," a traditional pattern representing "Pendleton," and incorporates Dai Hirai's iconic hat and western boots into the design.

HIRAIDAI × PENDLETON Original Jacquard Blanket
Approx. 810mm x 1120mm
¥39,800

HIRAIDAI × PENDLETON Original Jacquard Hand TOWEL
Approx. 460mm x 760mm
¥6,800

Two types of blankets and towels will be offered. Dai Hirai said the following on the occasion of this collaboration.

PENDLETON is a brand that has produced long-loved items with a sense of history, and I am very happy to be the first Japanese artist to collaborate with them. I am very happy to be the first Japanese artist to collaborate with PENDLETON. I think there are many aspects of my ongaku that are linked to PENDLETON's culture, so I hope many people will come to the event.
*The interview with Dai Hirai is on the website "My Own Private PENDLETONExcerpts from

The items will be sold at the venue of Dai Hirai's nationwide arena tour "HIRAIDAI TOUR 2025" starting on October 24 (Fri.), and will also be available at online stores later, so please check back if you are interested!