Born in Kurashiki City, Okayama Prefecture, known as the sacred land of denim.JOHNBULL(〉〉. It is widely known as a long-established denim manufacturer with its own factory, and has gained support from various quarters for its carefully tailored high quality and stoic manufacturing attitude that always challenges new things.
John Bull" is a new brand that has been developed with the technology and sensibility that have been cultivated up to now.BRENOA by Johnbull()】 will make its long-awaited debut for the fall/winter 2025 season.
The brand aims to create clothing that allows each individual to wear freedom. Inspired by vintage clothing and functional workwear, and with respect for street culture such as breakin', the brand offers a wide variety of products developed with the cooperation of the "Okayama Prefecture Breakin' Culture Association".
The first collection features a jacket and two types of pants made of Okayama denim, both of which reflect feedback from B-Boys training in the area and are made to accommodate intense moves, which is very attractive.
DENIM JACKET ¥31,900
WIDE DENIM PANTS ¥23,100
TAPERED DENIM PANTS ¥26,400
In addition, the four stitches on the sleeves to the back of the jacket and on the sides of the pants each play a role in accentuating the four major elements of hip-hop, such as breakin', graffiti, MC, and DJ, which represent the four major spirits of hip-hop: peace, love, unity, and fun.
Other details that pay homage to street culture are scattered throughout the product, so if you have a chance, please take a look at the product in person.
Brenoa by John Bull" will continue to develop modern lifewear tailored with reliable Japanese techniques. The brand has already released visuals that give us a better sense of its worldview, so let's just check them out for now and look forward to more news.
The 1st collection is now available for pre-order. For more details about each item and the brand, please check the information below.
